Senior Manager, Video & Offline Growth Marketing

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Job Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork will play a pivotal role in driving the company’s marketing strategy aimed at expanding its customer base through innovative video and offline marketing initiatives. The chosen candidate will lead a dynamic team, develop comprehensive marketing campaigns, and analyze performance metrics to optimize growth. Emphasizing collaboration across departments, this role will require a blend of creative vision and analytical prowess to advance Upwork's marketing objectives effectively.

Job Responsibilities

• Develop and implement strategic video and offline marketing initiatives that align with company goals.
• Lead, mentor, and manage a team of marketing professionals to ensure high-quality execution of campaigns.
• Analyze market trends and consumer insights to identify growth opportunities.
• Collaborate with cross-functional teams, including Product and Creative, to produce compelling marketing content.
• Monitor campaign performance and metrics, leveraging data to inform future marketing strategies.
• Manage the marketing budget efficiently to maximize ROI on campaigns.
• Establish partnerships with external agencies and vendors to enhance marketing efforts.
• Oversee the production of high-quality video content and offline promotional materials.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field; Master's degree is preferred.
• 7+ years of experience in growth marketing, with a focus on video and offline channels.
• Proven track record of successfully managing marketing teams and driving significant growth.
• Strong analytical skills, with experience in performance marketing and data interpretation.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a team environment.
• Proficiency in digital marketing tools and platforms such as Google Analytics, social media advertising, and CRM systems.
• Creative thinking with a strong visual and storytelling ability.

Technologies & Tools

The Senior Manager will utilize a variety of technologies and tools to enhance marketing effectiveness. This includes advanced analytics platforms for tracking campaign performance, creative software for video production and editing, project management tools for overseeing campaign workflows, and customer relationship management (CRM) systems for data management and customer interactions.

Ideal Candidates

Ideal candidates for the Senior Manager position are innovative thinkers with a strong background in marketing strategy and execution. They possess a deep understanding of video content creation and offline marketing tactics, along with a passion for data-driven decision-making. A collaborative mindset, coupled with the ability to motivate and lead a diverse team, is essential. Furthermore, strong communication skills and an aptitude for storytelling will differentiate candidates who can effectively engage the target audience and amplify Upwork's brand presence.