Senior Manager, Video & Offline Growth Marketing

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Job Overview

The Senior Manager, Video & Offline Growth Marketing at Upwork is responsible for the strategic planning, development, and execution of marketing initiatives focused on driving customer acquisition and engagement through video and offline channels. This leadership role requires a results-oriented mindset to enhance brand visibility and foster growth. The successful candidate will manage a team of marketing professionals and collaborate with cross-functional departments to implement innovative marketing solutions that align with the company’s objectives and values.

Job Responsibilities

• Lead the development and execution of video and offline marketing strategies to drive user acquisition and engagement.
• Manage and mentor a team of marketing professionals to deliver high-impact campaigns that resonate with target audiences.
• Analyze market trends, customer insights, and performance metrics to optimize marketing efforts and adjust strategies accordingly.
• Collaborate with creative, product, and analytics teams to create compelling content and visuals for video and offline marketing initiatives.
• Oversee budget management to ensure efficient allocation of resources across various marketing channels.
• Establish and maintain relationships with external partners, vendors, and media agencies to enhance marketing reach and effectiveness.
• Evaluate and implement new technologies or tools that can improve marketing productivity and effectiveness.
• Report on campaign performance to senior leadership, providing insights and recommendations for future initiatives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in marketing with a focus on video and offline channels.
• Demonstrated success in developing and executing comprehensive marketing strategies that drive growth.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent leadership abilities, with experience managing cross-functional teams and driving collaboration.
• Proficiency in marketing automation tools and customer relationship management (CRM) software.
• Exceptional communication skills, both verbal and written, with a talent for storytelling through various media formats.

Technologies & Tools

The Senior Manager will utilize a variety of technologies and tools including CRM software (e.g., Salesforce), marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics, Adobe Analytics), video editing software (e.g., Adobe Premiere, Final Cut Pro), and project management tools (e.g., Trello, Asana) to enhance marketing performance and streamline operations.

Ideal Candidates

The ideal candidate for the Senior Manager, Video & Offline Growth Marketing position is an innovative thinker who is passionate about leveraging storytelling to enhance brand visibility. They possess strong leadership skills, are adept at managing multiple projects simultaneously, and demonstrate an ability to motivate and inspire their team. This candidate should be a strategic visionary with a hands-on approach to problem-solving and a deep understanding of market dynamics, consumer behavior, and the digital marketing landscape.