Senior Manager/AVP, Marketing Operations, Digital Banking

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Written by AI from the job title and company, not by Forbright Bank, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Manager/AVP of Marketing Operations for Digital Banking at Forbright Bank will play a pivotal role in shaping and executing marketing strategies that enhance customer engagement and drive growth within the digital banking space. This position requires a deep understanding of digital marketing practices, team leadership, and experience in managing complex projects that align with the bank's broader goals. The ideal candidate will oversee marketing campaigns, optimize operational efficiencies, and collaborate cross-functionally to ensure successful implementation of innovative marketing solutions.

Job Responsibilities

• Lead the development and execution of comprehensive marketing strategies to promote digital banking products and services.
• Oversee the marketing operations team, providing guidance and support to ensure project deliverables are met within deadlines.
• Monitor and analyze campaign performance metrics to inform strategy adjustments and improve return on investment.
• Collaborate with product management, IT, and sales teams to ensure alignment of marketing efforts with overall business objectives.
• Manage the marketing budget, ensuring effective allocation of resources across various channels and initiatives.
• Champion digital marketing initiatives, leveraging SEO, SEM, social media, and email marketing to enhance brand visibility.
• Develop and implement best practices for marketing operations to optimize workflow and enhance team productivity.
• Stay abreast of industry trends and advancements in digital marketing technologies to ensure the bank remains competitive.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing operations, with at least 3 years in a leadership role within the financial services industry.
• Proven track record of managing digital marketing campaigns and operations successfully.
• Strong analytical skills with experience using data-driven insights to drive marketing strategies.
• Excellent communication and interpersonal skills to effectively liaise with stakeholders across multiple levels.
• Proficiency in marketing automation tools and CRM systems, with a strong understanding of digital marketing channels.

Technologies & Tools

The Senior Manager/AVP, Marketing Operations will utilize a range of technologies and tools to drive marketing effectiveness and operational efficiencies. Key platforms include CRM software like Salesforce, marketing automation systems such as HubSpot or Marketo, analytics tools including Google Analytics and Tableau, and project management applications such as Asana or Trello. Familiarity with SEO tools and social media management platforms will also be essential to optimize marketing efforts.

Ideal Candidates

The ideal candidates for this role are results-driven professionals with a strategic mindset and a deep understanding of the digital banking landscape. They should possess exceptional leadership qualities, with the ability to inspire and motivate team members toward shared objectives. Candidates should be proactive and innovative thinkers, capable of translating complex data into actionable marketing strategies. A collaborative spirit, combined with strong organizational skills and a commitment to excellence, will further enhance their suitability for this position.