Senior Marketing Automation Manager, USA, Remote

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Job Overview

The Senior Marketing Automation Manager at Fundraise Up will play a pivotal role in the organization, responsible for designing, implementing, and optimizing marketing automation strategies to drive engagement and conversion for our suite of fundraising solutions. This position requires a deep understanding of digital marketing principles, as well as experience in configuring and managing marketing automation platforms. The ideal candidate will collaborate with cross-functional teams to enhance the customer journey, improve campaign performance, and ensure the effective execution of automated marketing programs that meet organizational goals.

Job Responsibilities

• Develop and implement comprehensive marketing automation strategies that align with Fundraise Up's business objectives.
• Manage and optimize automated marketing campaigns across multiple channels, including email, social media, and landing pages.
• Analyze campaign performance metrics, providing actionable insights and recommendations to enhance customer engagement and lead conversion.
• Collaborate with content, sales, and customer service teams to create cohesive marketing messages that resonate with target audiences.
• Maintain and enhance marketing automation platforms, ensuring proper configuration and integration with CRM systems.
• Train and mentor junior marketing staff on best practices in marketing automation and campaign management.
• Stay updated on the latest trends and technologies in marketing automation to identify opportunities for innovation.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is a plus.
• Minimum of 5 years of experience in marketing automation, digital marketing, or a related field.
• Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Salesforce Pardot) and CRM systems.
• Strong analytical skills and experience with A/B testing and campaign optimization.
• Excellent verbal and written communication skills, with a keen eye for detail.
• Ability to work independently and collaboratively across various teams.
• Project management experience, particularly in managing multiple campaigns simultaneously.

Technologies & Tools

The Senior Marketing Automation Manager will utilize various technologies and tools in their role, including but not limited to marketing automation platforms like HubSpot, Marketo, and Salesforce Pardot; analytics software such as Google Analytics; and project management tools like Trello or Asana. Familiarity with CRM systems and integration tools will also be essential to create a seamless customer experience and maximize data utility.

Ideal Candidates

Ideal candidates for the Senior Marketing Automation Manager position are results-driven professionals with a passion for innovative marketing strategies. They possess excellent problem-solving skills, a strategic mindset, and a knack for leveraging data to enhance customer experiences. Additionally, they should exhibit strong leadership qualities, facilitating collaboration among team members while fostering a culture of continuous improvement. Adaptability, creativity, and a proactive approach to challenges will also contribute significantly to their success in this dynamic role at Fundraise Up.