Senior Marketing Manager, Ad Operations

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Written by AI from the job title and company, not by Microsoft, so some details may not match this job. The employer's own page has the real description.

Position Overview

As a Senior Marketing Manager, Ad Operations at Microsoft, you will spearhead the strategic direction and optimization of our advertising operations, ensuring that campaigns are executed effectively to meet organizational objectives. You will collaborate closely with multidisciplinary teams including product managers, data analysts, and creative teams to enhance the performance of ad campaigns. This role requires a blend of analytical thinking, project management, and a deep understanding of the advertising landscape to drive business growth. Your contributions will be pivotal in shaping marketing strategies and delivering outstanding results that align with our brand vision.

Job Responsibilities

• Develop and implement data-driven advertising strategies to maximize ROI and customer engagement.
• Oversee the execution of ad campaigns, ensuring adherence to timelines, budgets, and quality standards.
• Analyze campaign performance metrics and use insights to refine marketing tactics and strategies.
• Collaborate with cross-functional teams, providing guidance on best practices in ad operations.
• Manage relationships with external vendors and partners to enhance advertising capabilities.
• Lead a team of marketing professionals, fostering a culture of continuous improvement and innovation.
• Monitor industry trends and competitor activities to inform strategic decision-making.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 7 years of experience in marketing or ad operations roles.
• Proven track record of managing large-scale ad campaigns with measurable success.
• Strong analytical skills with proficiency in data analysis and performance metrics.
• Excellent leadership and team management abilities.
• Familiarity with marketing automation and CRM tools.
• Exceptional communication and presentation skills.

Technologies & Tools

This position utilizes various technologies and tools that enhance ad operations. The candidate will work with platforms such as Google Ads, Facebook Ads, and DoubleClick, alongside analytics tools like Google Analytics and Tableau. Additional tools may include marketing automation platforms like Marketo and CRM systems such as Salesforce, which are essential for driving effective ad campaigns and measuring their success. Proficiency in these tools is crucial for optimizing campaigns and making data-informed decisions.

Ideal Candidates

The ideal candidate for the Senior Marketing Manager, Ad Operations role will possess a blend of strategic vision and operational excellence. They will demonstrate an innate ability to lead teams and foster collaboration while balancing creativity and analytical rigor. Passion for staying ahead of industry trends and an eagerness to innovate will set successful candidates apart. Furthermore, they will show resilience and adaptability in a fast-paced environment, ensuring that marketing efforts align with the ever-evolving landscape of advertising.