Senior Marketing Manager, Ad Operations

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Written by AI from the job title and company, not by Microsoft, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Manager, Ad Operations at Microsoft will play a pivotal role in shaping and executing advertising strategies that drive engagement and revenue growth. This position requires a blend of creativity and analytical skills to optimize ad campaigns and streamline operations. The successful candidate will oversee the development and management of advertising initiatives, collaborating across teams to ensure alignment with overall marketing objectives while maximizing the efficiency of ad operations through data-driven insights.

Job Responsibilities

• Develop and implement comprehensive advertising strategies that align with Microsoft’s marketing goals.
• Lead the ad operations team in optimizing ad placements, targeting, and performance metrics.
• Analyze campaign performance using data analytics to drive ongoing optimization and improvements.
• Work closely with cross-functional teams including Product, Sales, and Creative to ensure cohesive messaging and campaign execution.
• Manage relationships with external vendors and advertising partners to enhance operational efficiency.
• Monitor industry trends and competitor activities, making recommendations to stay ahead of the curve.
• Prepare and present reports on ad performance, providing actionable insights to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; an MBA is preferred.
• Minimum of 5 years of experience in ad operations or digital marketing, with at least 3 years in a managerial role.
• Demonstrated expertise in advertising technologies and platforms, including programmatic advertising.
• Strong analytical skills with a proven ability to interpret data and deliver actionable insights.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams.
• Proficiency in project management methodologies and tools.
• Understanding of digital marketing trends, consumer behavior, and metrics to drive business results.

Technologies & Tools

The Senior Marketing Manager will utilize a range of technologies and tools including, but not limited to, advertising platforms (such as Google Ads and Facebook Ads Manager), data analytics software (such as Google Analytics and Tableau), customer relationship management (CRM) systems, and project management tools to facilitate campaign planning and operations.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager, Ad Operations position will possess a strong blend of strategic thinking and hands-on execution capabilities. They should exhibit leadership qualities, with an ability to inspire and motivate team members. A proactive approach to problem-solving, combined with a passion for innovation in the digital advertising space, will enable them to thrive in a fast-paced environment. Strong interpersonal skills, adaptability, and a results-oriented mindset are essential for fostering relationships and achieving business objectives.