Senior Marketing Manager, Ad Operations

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Job Overview

The Senior Marketing Manager, Ad Operations at Microsoft will be responsible for overseeing the execution and optimization of advertising initiatives, ensuring that campaigns are delivered on time, within budget, and to specification. This role involves collaborating cross-functionally to develop data-driven strategies, manage advertising technology, and enhance the overall efficiency of ad operations. The ideal candidate will merge creativity with analytical prowess to contribute to the advancement of Microsoft’s marketing objectives while navigating a dynamic advertising landscape.

Job Responsibilities

• Develop and implement ad operations strategy that aligns with marketing goals to optimize campaign performance.
• Oversee daily operations of digital advertising campaigns, ensuring successful execution and timely delivery.
• Collaborate with the analytics team to monitor and analyze campaign performance, identifying areas for optimization.
• Coordinate with internal teams and external partners to ensure that advertising initiatives meet creative and technical specifications.
• Manage the ad inventory and allocation process across various platforms, maximizing revenue and reach.
• Lead training and enablement sessions for cross-functional teams on ad operations best practices and technologies.
• Stay informed on industry trends and emerging technologies to advise on best practices in digital advertising.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• Minimum of 5 years of experience in marketing, with a focus on ad operations, preferably within a technology company.
• Strong understanding of digital advertising platforms, programmatic buying, and measurement analytics.
• Proficiency in data analysis tools, such as Google Analytics, Tableau, or equivalent.
• Exceptional project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Excellent communication and interpersonal skills, with the ability to collaborate efficiently across diverse teams.
• Experience with marketing automation tools and CRM systems may be beneficial.

Technologies & Tools

The Senior Marketing Manager, Ad Operations will utilize a variety of technologies and tools to enhance advertising operations. These include digital marketing platforms such as Google Ads and Facebook Ads Manager, analytics tools like Adobe Analytics and Google Analytics, and project management software including Asana or Trello. Familiarity with customer relationship management (CRM) systems such as Salesforce may also be advantageous for this position.

Ideal Candidates

The ideal candidate for the Senior Marketing Manager, Ad Operations position will possess a proactive and analytical mindset, coupled with strong leadership qualities. They should be adaptable to changing market conditions and able to innovate continuously. A successful individual will have a passion for digital marketing and a dedication to achieving results while fostering collaboration and creativity within their team. Strong problem-solving abilities and resilience under pressure are also essential traits that will contribute to their success in this dynamic role within Microsoft.