Senior Marketing Manager, Ad Operations

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Microsoft, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Manager, Ad Operations at Microsoft will play a pivotal role in shaping and executing advertising strategies that drive performance across digital channels. This position requires expertise in optimizing ad campaigns to maximize reach, engagement, and conversion. The successful candidate will collaborate with cross-functional teams to analyze data, refine processes, and implement best practices that enhance the effectiveness of our advertising investments, while also leading a team to ensure ongoing operational excellence in ad execution.

Job Responsibilities

• Lead the strategic planning and execution of advertising operations across various digital platforms.
• Oversee the development and implementation of performance metrics and reporting frameworks.
• Collaborate with data analytics teams to derive insights from campaign performance and optimize future initiatives.
• Manage relationships with external vendors and partners to enhance ad delivery and technology integration.
• Ensure compliance with industry standards and best practices for data privacy and consumer protection.
• Mentor and lead a team of marketing professionals, fostering an environment of continuous improvement and innovation.
• Stay abreast of emerging trends and technologies in digital marketing and ad operations.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of experience in marketing with a strong focus on ad operations, ideally within a digital marketing environment.
• Proven track record of successfully managing ad campaigns from inception to analysis.
• Strong analytical skills, with the ability to interpret complex data and generate actionable insights.
• Exceptional leadership and communication skills, with experience in leading teams and projects.
• In-depth understanding of digital marketing technologies and platforms.
• Experience with A/B testing, audience segmentation, and performance optimization techniques.

Technologies & Tools

The Senior Marketing Manager, Ad Operations will utilize an array of technologies and tools, including advertising management platforms such as Google Ads and Facebook Ads, analytics software like Google Analytics and Tableau, as well as marketing automation tools including HubSpot and Marketo. Familiarity with customer relationship management (CRM) systems, data management platforms (DMP), and programmatic advertising technologies will also be vital in optimizing ad campaigns and tracking performance.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager position will possess a combination of strong analytical abilities and creative problem-solving skills. They should demonstrate a proactive approach to leadership and collaboration, with the capacity to inspire and develop team members. Excellent communication skills, both written and verbal, are essential to effectively articulate strategies and insights across all levels of the organization. The ability to adapt to rapidly changing environments and thrive in a fast-paced industry is also critical for success in this role.