Senior Marketing Manager, Ad Operations

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Written by AI from the job title and company, not by Microsoft, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Manager, Ad Operations at Microsoft will oversee the strategic execution of advertising campaigns, ensuring alignment with organizational goals and enhancing the overall effectiveness of the marketing engine. This role entails leading cross-functional teams, optimizing ad performance, and streamlining ad operations processes to maximize return on investment. The successful candidate will leverage data-driven insights to inform decision-making and will play a pivotal role in the development of innovative marketing strategies that resonate with diverse audiences.

Job Responsibilities

• Lead and manage the execution of digital advertising campaigns from inception to completion, ensuring timely deliverables.
• Collaborate with product marketing, creative teams, and data analysts to develop effective advertising strategies and optimize performance.
• Conduct regular performance analysis and reporting to identify trends, challenges, and opportunities for improvement.
• Oversee budget management for advertising campaigns, ensuring efficient allocation of resources.
• Establish and maintain relationships with key media partners, ad platforms, and internal stakeholders.
• Drive the development and implementation of ad operations best practices to improve workflow efficiency and campaign quality.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• A minimum of 5 years of experience in digital marketing, with a focus on ad operations or campaign management.
• Proven experience in managing large-scale advertising campaigns and budgets.
• Strong analytical skills with the ability to interpret data and leverage insights for strategic decision-making.
• Exceptional communication and leadership skills, capable of working effectively within cross-functional teams.
• Proficiency in using ad technology platforms, analytics tools, and CRM systems.

Technologies & Tools

The Senior Marketing Manager, Ad Operations will utilize various technologies and tools, including but not limited to Google Ads, Facebook Ads Manager, programmatic advertising platforms (e.g., DV360), analytics software such as Google Analytics and Tableau, and CRM systems. Familiarity with marketing automation tools and A/B testing software will also be beneficial in this role.

Ideal Candidates

The ideal candidate for this position is a strategic thinker with an analytical mindset and a passion for marketing. They are results-driven and possess a solid understanding of advertising landscapes and trends. Strong interpersonal skills and the ability to foster collaborative relationships are essential, along with adaptability to thrive in a fast-paced environment. An innovative approach to problem-solving and a commitment to continuous improvement will make a candidate stand out in this role.