Senior Marketing Manager, Ad Operations

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Written by AI from the job title and company, not by Microsoft, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Manager, Ad Operations at Microsoft plays a vital role in driving successful advertising campaigns across various platforms. This position is responsible for developing and executing strategic ad operations initiatives that enhance visibility and engagement for Microsoft’s products and services. The ideal candidate will collaborate with cross-functional teams to optimize ad performance, ensure alignment with company objectives, and effectively utilize analytics to inform decision-making.

Job Responsibilities

• Develop and implement comprehensive ad operations strategies that align with marketing goals.
• Manage end-to-end ad campaign processes from planning through execution and reporting.
• Collaborate with product management, sales, and creative teams to ensure cohesive marketing efforts.
• Analyze data and performance metrics to optimize ad initiatives and inform future strategies.
• Oversee budget management and allocation for ad campaigns, ensuring maximum return on investment.
• Lead A/B testing efforts to evaluate ad effectiveness and driving improvements.
• Monitor industry trends and adopt innovative ad technologies to enhance campaign performance.
• Train and mentor junior team members on best practices in ad operations.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in ad operations, digital marketing, or related roles.
• Proven track record of managing and optimizing successful advertising campaigns.
• Strong analytical skills, with proficiency in data interpretation and performance metrics analysis.
• Excellent communication and interpersonal skills, fostering collaboration within teams.
• Familiarity with advertising platforms such as Google Ads, Facebook Ads, and programmatic buying.
• Experience with ad tech tools and CRM software is highly desirable.

Technologies & Tools

The Senior Marketing Manager, Ad Operations utilizes a variety of technologies and tools to effectively manage advertising campaigns. This includes software such as Google Analytics for performance tracking, ad serving platforms like DoubleClick, marketing automation tools like HubSpot, and CRM software such as Salesforce. Knowledge of Excel for data analysis and budget management is also crucial for this role.

Ideal Candidates

The ideal candidate for the Senior Marketing Manager, Ad Operations position is a strategic thinker with a results-oriented mindset. They should possess exceptional leadership skills, be highly organized, and exhibit an analytical approach to problem-solving. A good fit will embrace collaboration, show enthusiasm for the constantly evolving digital marketing landscape, and demonstrate a commitment to excellence in all marketing endeavors. Strong interpersonal skills are essential for fostering effective relationships both within the team and across the organization.