Senior Marketing Manager, Ad Operations

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Written by AI from the job title and company, not by Microsoft, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Manager, Ad Operations at Microsoft will be responsible for developing and executing strategic advertising campaigns that maximize revenue and enhance brand visibility. This role demands a strong understanding of digital marketing principles and ad technologies, coupled with the ability to lead cross-functional teams in delivering high-impact solutions. The Senior Marketing Manager will oversee operational processes, refine data analysis methodologies, and leverage insights to optimize ad performance in alignment with corporate goals.

Job Responsibilities

• Lead the strategy and execution of advertising operations, ensuring alignment with overall marketing objectives.
• Manage and optimize digital ad campaigns across various platforms, including social media, search engines, and programmatic environments.
• Collaborate with product teams, analytics, and creative resources to deliver high-quality advertising content.
• Analyze campaign performance data and generate actionable insights for continuous improvement.
• Provide leadership and mentorship to junior team members, fostering a collaborative and innovative environment.
• Establish and maintain strong relationships with external vendors and agencies to drive campaign success.
• Monitor industry trends and competitor activities to identify opportunities and threats.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, specifically within ad operations or digital marketing.
• Proven track record of managing successful advertising campaigns with a strong focus on data analytics.
• Exceptional interpersonal and communication skills, with the ability to influence stakeholders at all levels.
• Strong analytical skills, with proficiency in using analytics tools to measure and optimize performance.
• Experience with advertising technologies and programmatic buying platforms.

Technologies & Tools

The Senior Marketing Manager will utilize a range of technologies and tools, including but not limited to Google Ads, Facebook Ads Manager, programmatic advertising platforms, and analytics tools such as Google Analytics and Tableau. Familiarity with customer relationship management (CRM) software and marketing automation tools will also be crucial for effectively managing campaigns and tracking performance metrics.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager, Ad Operations position will possess a blend of creative and analytical thinking. They should be detail-oriented, self-motivated, and thrive in a fast-paced environment. Strong leadership and team-building qualities are essential, as well as an ongoing curiosity to explore new advertising technologies and methods. The ability to adapt to changing priorities and translate strategic vision into actionable plans will set the ideal candidate apart in this dynamic role.