Senior Marketing Manager, Army/Navy Business Group - HYBRID

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Job Overview

The Senior Marketing Manager for the Army/Navy Business Group at SAIC is responsible for leading the strategic development and execution of marketing initiatives aimed at enhancing the visibility and competitive positioning of SAIC's offerings within military sectors. This role involves overseeing a team of marketing professionals, coordinating cross-functional projects, and establishing relationships with stakeholders to drive business growth and increase market share. The incumbent will analyze market trends, assess customer needs, and adapt marketing strategies accordingly to ensure alignment with organizational goals.

Job Responsibilities

• Develop and implement comprehensive marketing strategies to promote SAIC's services in the Army and Navy sectors.
• Lead a team in executing marketing campaigns, ensuring alignment with business objectives and brand standards.
• Establish and maintain relationships with key clients and stakeholders to enhance customer engagement and satisfaction.
• Conduct market research and analyze data to identify trends, opportunities, and competitive threats.
• Manage budgets for marketing activities while ensuring effective resource allocation.
• Collaborate with sales teams to drive integrated marketing efforts that support business development goals.
• Prepare and present marketing performance reports to senior leadership and key stakeholders.
• Oversee content development for marketing collateral, including presentations, brochures, and digital content.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; master's degree preferred.
• Minimum of 7 years of marketing experience, with at least 3 years in a managerial role.
• Proven experience in defense contracting or familiarity with military standards and practices.
• Strong analytical skills and experience with data-driven marketing strategies.
• Exceptional leadership and team-building abilities.
• Excellent verbal and written communication skills, with the ability to present complex ideas clearly.
• Proficiency in digital marketing tools and platforms, CRM systems, and market analysis software.

Technologies & Tools

The Senior Marketing Manager will utilize a range of technologies and tools to effectively carry out their duties. This includes CRM systems for managing customer relationships, marketing automation tools for executing campaigns, analytics software for tracking and measuring campaign performance, and collaboration tools for communication with team members and stakeholders. Familiarity with graphic design software for marketing collateral creation and social media management tools is also essential.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager position possess a strategic mindset with a proactive approach to problem-solving. They demonstrate strong leadership skills, are capable of motivating teams, and thrive in a fast-paced environment. The ability to communicate effectively with diverse audiences and build strong relationships is crucial. A background in defense marketing or familiarity with government contracting processes can greatly enhance a candidate's suitability for this role. Additionally, successful candidates exhibit a strong commitment to continuous learning and professional growth.