Senior Marketing Manager, B2B

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Written by AI from the job title and company, not by Kaplan, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Manager, B2B at Kaplan will be responsible for developing and executing marketing strategies aimed at business clients to enhance brand visibility and drive revenue growth. This role entails overseeing the formulation of marketing plans, managing campaigns across various channels, and collaborating closely with sales and product teams to align marketing initiatives with business objectives. The ideal candidate will leverage their expertise in digital marketing, market research, and client engagement to implement innovative strategies that resonate within the B2B landscape.

Job Responsibilities

• Develop and implement comprehensive B2B marketing strategies to maximize lead generation and customer retention.
• Manage and execute marketing campaigns across digital platforms, including email, social media, and paid advertising.
• Conduct market research to identify trends, gaps, and customer needs to inform marketing initiatives.
• Collaborate with the sales and product teams to ensure alignment of marketing strategies with overall business goals.
• Analyze campaign performance metrics and optimize marketing efforts based on data-driven insights.
• Oversee the creation of marketing collateral and content development to support sales activities.
• Establish and manage vendor relationships for marketing services and technology solutions.
• Maintain a budget for marketing activities, ensuring efficient allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in B2B marketing roles, ideally within the educational sector.
• Proficient in digital marketing tools and platforms, including CRM software and analytics tools.
• Strong analytical skills with the ability to interpret key performance indicators and derive actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing cross-functional teams and leading marketing projects from conception to execution.

Technologies & Tools

The Senior Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts, including Customer Relationship Management (CRM) software such as Salesforce, marketing automation platforms like HubSpot or Marketo, data analytics tools such as Google Analytics, and social media management platforms like Hootsuite. Familiarity with content management systems (CMS) and email marketing software will also be essential for executing effective marketing campaigns.

Ideal Candidates

The ideal candidates for the Senior Marketing Manager, B2B position at Kaplan will possess a strategic mindset combined with strong creative abilities. They will be results-oriented professionals who thrive in a fast-paced environment and are adept at problem-solving. Successful candidates will demonstrate a passion for education, a commitment to continuous learning, and the ability to engage effectively with diverse stakeholders in the business community. Exceptional organizational skills and the ability to prioritize tasks amid competing demands will further contribute to their effectiveness in this role.