Senior Marketing Manager - Demand Generation

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Written by AI from the job title and company, not by Chromatic, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Manager - Demand Generation at Chromatic will strategize, implement, and oversee targeted marketing campaigns aimed at generating leads and converting prospects into customers. This role requires a proficient understanding of the sales funnel, a data-driven mindset, and the ability to collaborate across teams to optimize marketing efforts. The successful candidate will play a pivotal role in shaping the demand generation strategy while closely monitoring performance metrics to ensure alignment with overarching business objectives.

Job Responsibilities

• Develop and execute comprehensive demand generation strategies across various channels, including email, social media, content marketing, and paid advertising.
• Analyze campaign performance data, adjusting strategies as needed to optimize for lead quality and conversion rates.
• Collaborate with sales and product marketing teams to create aligned messaging and promotional materials.
• Manage and mentor junior marketing staff, fostering a culture of continuous improvement and learning.
• Conduct market research to identify new trends and opportunities in demand generation techniques.
• Oversee the marketing technology stack to ensure it is effectively supporting demand generation goals.
• Develop relationships with external partners and vendors to augment marketing efforts.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of experience in demand generation or digital marketing, preferably in a B2B environment.
• Proven track record of achieving measurable results in lead generation and conversion metrics.
• Strong analytical skills, with proficiency in marketing automation tools and CRM software (e.g., HubSpot, Salesforce).
• Excellent written and verbal communication skills.
• Ability to work effectively both independently and as part of cross-functional teams.
• Creative thinking with a focus on data-driven decision making.

Technologies & Tools

The Senior Marketing Manager - Demand Generation will be expected to utilize various technologies and tools to enhance campaign effectiveness and reporting. This includes, but is not limited to, marketing automation platforms such as HubSpot and Marketo, customer relationship management (CRM) software including Salesforce, analytics tools like Google Analytics and Tableau, as well as various social media management tools. Familiarity with content management systems (CMS) and SEO optimization tools is also beneficial to maximize online presence.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager - Demand Generation position will possess a passion for driving demand through innovative marketing strategies. They should exhibit strong leadership qualities, enabling them to inspire and guide their team toward common goals. Candidates must also be highly adaptable, displaying the ability to pivot tactics based on data insights and market changes. A successful individual in this role will demonstrate a blend of creativity and analytical thinking, ensuring campaigns deliver impactful results while aligning with Chromatic’s core values and objectives.