Senior Marketing Manager, Demand Generation

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Written by AI from the job title and company, not by Genasys Inc., so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Manager, Demand Generation at Genasys Inc. is responsible for designing, implementing, and optimizing demand generation strategies that effectively drive awareness and engagement with our brand. This role requires a deep understanding of the marketing funnel, analytics-driven campaign execution, and collaboration across multiple teams to achieve lead generation and revenue growth targets. The ideal candidate will exhibit strong leadership qualities, possess advanced analytical skills, and have a passion for innovative marketing approaches that enhance customer acquisition and retention.

Job Responsibilities

• Develop and execute comprehensive demand generation strategies that align with the company's business objectives.
• Utilize data analytics to measure the effectiveness of marketing campaigns, adjusting strategies as necessary to optimize performance.
• Collaborate with the sales team to ensure alignment between marketing efforts and sales goals, fostering an efficient lead transition process.
• Manage and mentor a team of marketing professionals, providing guidance and fostering professional development.
• Create a diverse range of marketing materials, including website content, email campaigns, and social media initiatives.
• Oversee budget allocation for demand generation tactics, ensuring cost-effective use of resources while maximizing impact.
• Conduct market research to identify trends and insights that inform strategic decisions and marketing tactics.
• Stay abreast of industry trends and competitive landscape to develop differentiated strategic positioning.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree is a plus.
• Minimum of 5 years of experience in demand generation or a similar marketing role.
• Proficient in marketing automation tools, CRM systems, and digital marketing analytics.
• Strong analytical skills, with demonstrated ability to translate data into actionable insights.
• Excellent written and verbal communication skills, with experience in creating engaging marketing content.
• Ability to collaborate cross-functionally and manage multiple projects in a fast-paced environment.
• Proven track record of meeting or exceeding lead generation and revenue targets.

Technologies & Tools

The Senior Marketing Manager, Demand Generation will utilize a variety of technologies and tools to effectively execute marketing strategies and assess performance. This includes marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) systems (such as Salesforce), social media management tools, Google Analytics for web performance tracking, and A/B testing software to optimize campaigns. Familiarity with content management systems (CMS) and email marketing platforms will also be essential in maintaining a cohesive marketing approach.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager, Demand Generation role will possess a combination of strategic thinking and hands-on execution capabilities. They will demonstrate a results-oriented mindset, coupled with strong leadership abilities that inspire teamwork and drive success. A passion for marketing innovation, excellent project management skills, and the willingness to stay at the forefront of industry trends will be key characteristics. Furthermore, candidates should exhibit strong interpersonal skills, fostering collaborative relationships both within the marketing team and across the organization.