Senior Marketing Manager - Demand Generation/Account Based Marketing

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Written by AI from the job title and company, not by Ecotrak Facility Management Software, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Manager - Demand Generation/Account Based Marketing at Ecotrak Facility Management Software plays a pivotal role in driving the company’s growth through innovative demand generation strategies and account-based marketing initiatives. This position requires a strategic thinker who can create and execute comprehensive marketing plans that align with our business objectives while leveraging data-driven insights to optimize campaign performance and drive customer engagement across various channels.

Job Responsibilities

• Develop and implement integrated demand generation strategies that are aligned with corporate goals and objectives.
• Lead account-based marketing initiatives to effectively target high-value customers through personalized messaging and tailored campaigns.
• Collaborate with sales teams to refine target accounts and develop marketing plans that drive engagement and conversion.
• Analyze marketing performance metrics and customer insights to continuously improve campaign effectiveness.
• Manage the marketing budget, ensuring optimal ROI on demand generation efforts.
• Oversee the creation of impactful content, including but not limited to whitepapers, case studies, and webinars, that drive customer awareness and education.
• Coordinate with cross-functional teams including product marketing, sales enablement, and digital marketing to ensure a cohesive execution of marketing strategies.
• Maintain up-to-date knowledge of industry trends, market dynamics, and competitive landscape to inform strategy.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in demand generation, account-based marketing, or similar roles, preferably in the SaaS or technology industries.
• Strong understanding of digital marketing channels, including email, social media, SEO, and paid advertising.
• Proven track record in developing and executing successful marketing campaigns that drive lead generation and revenue growth.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional written and verbal communication skills, with the ability to present ideas clearly and persuasively.
• Strong project management skills with the ability to manage multiple priorities and tight deadlines.

Technologies & Tools

The Senior Marketing Manager will utilize a variety of technologies and software tools to facilitate campaigns and analyze performance. This includes marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, data analytics tools such as Google Analytics, and collaboration tools like Slack and Asana. Proficiency in these technologies is essential for effectively executing demand generation and account-based marketing strategies.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager position at Ecotrak will possess a blend of strategic vision and tactical execution. They should demonstrate a passion for innovation and creativity in marketing, along with a strong commitment to results-driven outcomes. A collaborative mindset and the ability to work with diverse teams across the organization will be crucial. Furthermore, successful candidates will exhibit a proactive approach to challenges and a continuous desire to learn and adapt in a rapidly evolving market environment.