Senior Marketing Manager , Digital Advertising

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Written by AI from the job title and company, not by Amazon, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Manager for Digital Advertising at Amazon is responsible for developing, implementing, and overseeing innovative digital marketing strategies that drive customer engagement and revenue growth. This role requires an experienced marketer who can leverage data analytics and market research to optimize campaigns across various digital channels. The successful candidate will collaborate with cross-functional teams, manage a talented group of marketers, and develop strategic partnerships to enhance brand visibility and customer acquisition.

Job Responsibilities

• Develop and execute comprehensive digital advertising strategies to achieve business objectives.
• Analyze market trends and customer insights to optimize advertising campaigns and maximize ROI.
• Oversee the end-to-end management of digital advertising initiatives, including search engine marketing (SEM), social media advertising, and programmatic buying.
• Manage and mentor a team of marketing professionals, fostering a culture of innovation and continuous improvement.
• Collaborate with internal stakeholders to align marketing strategies with broader company goals.
• Monitor performance metrics and provide regular reports to senior management on campaign performance and spend efficiency.
• Establish and nurture partnerships with digital media vendors and technology providers to enhance advertising capabilities.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in digital marketing, with at least 3 years in a managerial role.
• Proven experience in digital advertising channels, including SEM, social media, and display advertising.
• Strong analytical skills and proficiency in data analysis and performance tracking tools.
• Experience with marketing automation and CRM tools.
• Excellent verbal and written communication skills, with an ability to present findings and ideas effectively.
• Strong leadership skills and a track record of team management and development.

Technologies & Tools

The Senior Marketing Manager for Digital Advertising will routinely utilize various technologies and tools to monitor, analyze, and optimize digital campaigns. Common software and platforms include Google Ads, Facebook Ads Manager, Adobe Analytics, Tableau for data visualization, customer relationship management (CRM) systems, and marketing automation platforms such as Marketo or HubSpot. Familiarity with SEO tools and A/B testing software is also advantageous for campaign enhancement.

Ideal Candidates

The ideal candidate for this role is a strategic thinker with a creative mindset, driven by data and analytics to inform decision-making. They display strong leadership capabilities and possess exceptional skills in collaboration and communication to work effectively across different teams. A proven track record of delivering results and adapting to the fast-paced nature of digital marketing is essential. Additionally, they should exhibit a continuous learning attitude, demonstrating a commitment to staying updated on the latest industry trends and best practices in digital advertising.