Senior Marketing Manager, Employer Solutions

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Written by AI from the job title and company, not by TELUS, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Manager, Employer Solutions at TELUS is responsible for developing and executing comprehensive marketing strategies that enhance the visibility and value of TELUS’s employer solutions. This role involves leveraging market insights to drive business growth, fostering relationships with key stakeholders, and leading a team of marketing professionals to achieve strategic objectives. The Senior Marketing Manager will utilize innovative marketing techniques to attract and retain clients, ensuring TELUS remains a leader in the competitive landscape of employer solutions.

Job Responsibilities

• Develop and implement targeted marketing strategies for TELUS employer solutions, ensuring alignment with company objectives.
• Conduct market research and analysis to identify trends, opportunities, and competitor activities that inform marketing initiatives.
• Collaborate with cross-functional teams, including sales, product development, and customer support, to ensure cohesive messaging and strategy execution.
• Oversee the creation and distribution of marketing collateral, including digital content, case studies, white papers, and promotional materials.
• Manage and mentor a team of marketing professionals, fostering a culture of collaboration, innovation, and continuous improvement.
• Track and analyze performance metrics of marketing campaigns, adjusting strategies to maximize engagement and return on investment.
• Develop and manage the marketing budget, ensuring optimal resource allocation and cost-effectiveness in all initiatives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 7 years of experience in marketing, with at least 3 years in a managerial role, preferably within the technology or telecommunications sector.
• Proven track record of developing and executing successful marketing strategies that drive growth and client engagement.
• Strong analytical skills with the ability to interpret data and transform insights into actionable strategies.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Experience in digital marketing and familiarity with marketing automation platforms is highly desirable.

Technologies & Tools

The Senior Marketing Manager will utilize various technologies and tools to enhance marketing efforts, including customer relationship management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, and analytics tools to measure campaign performance. Additionally, familiarity with content management systems (CMS) and social media management tools will be essential for driving digital marketing initiatives.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager, Employer Solutions position will possess a blend of strategic vision and tactical execution capabilities. They are expected to be proactive, results-oriented professionals with a strong ability to thrive in a dynamic environment. A passion for innovation, combined with excellent problem-solving abilities and leadership skills, will make them a valuable asset to the TELUS marketing team. Candidates should also demonstrate a commitment to client satisfaction and a continuous improvement mindset, ensuring that TELUS continues to provide outstanding employer solutions.