Senior Marketing Manager, Enterprise ABM

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Position Overview

The Senior Marketing Manager, Enterprise Account-Based Marketing (ABM) at MasterControl will play a pivotal role in driving the marketing strategy for our enterprise solutions. This leadership position requires a blend of strategic thinking and hands-on execution to design, implement, and manage ABM campaigns tailored to high-value accounts. The successful candidate will collaborate with sales, product marketing, and other cross-functional teams to enhance customer engagement and achieve revenue targets. The individual will be responsible for evaluating campaign performance, drawing data-driven insights, and continuously optimizing strategies to enhance internal alignment and external reach.

Job Responsibilities

• Develop and implement enterprise ABM strategies to increase engagement and conversion of key accounts.
• Collaborate with sales teams to identify target accounts and tailor marketing initiatives accordingly.
• Oversee the execution of multi-channel marketing campaigns, analyzing results and adjusting strategies for optimal performance.
• Create and manage comprehensive marketing collateral, including case studies, presentations, and webinars that resonate with enterprise audiences.
• Utilize marketing automation and CRM tools to streamline ABM efforts and manage customer journey tracking.
• Monitor and report on the effectiveness of ABM activities and their impact on sales outcomes.
• Build strong relationships with key stakeholders, including product management, sales, and external partners to enhance marketing efforts.
• Stay updated on industry trends and competitor strategies to inform program adjustments and innovations.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree is a plus.
• 5+ years of experience in marketing, with a focus on account-based marketing or enterprise-level strategy.
• Demonstrated success in developing and executing ABM campaigns in a B2B environment.
• Strong analytical skills and proficiency in using data analytics tools to drive marketing decisions.
• Excellent communication and interpersonal skills, with the ability to influence and engage stakeholders at all levels.
• Experience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM software (e.g., Salesforce).

Technologies & Tools

The Senior Marketing Manager will utilize a range of technologies and tools to facilitate effective marketing strategies. Proficiency in marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) software like Salesforce, and data analytics tools will be essential for success in this role. Additionally, experience with content management systems (CMS) and email marketing tools will be beneficial to manage ABM campaigns effectively.

Ideal Candidates

The ideal candidate for the Senior Marketing Manager, Enterprise ABM position is a strategic thinker with a proven track record in B2B marketing and a solid understanding of the enterprise sales cycle. They possess strong leadership qualities and adaptability, allowing them to navigate a fast-paced environment while fostering collaboration across teams. Creative thinkers who excel in problem-solving and are passionate about engaging with clients on a deeper level will thrive in this role. Additionally, candidates should demonstrate a results-driven mindset, with the ability to translate data insights into actionable marketing strategies.