Senior Marketing Manager, Enterprise ABM

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Job Overview

The Senior Marketing Manager, Enterprise Account-Based Marketing (ABM) at MasterControl will play a pivotal role in spearheading our strategic marketing initiatives tailored for enterprise customers. This position involves collaborating closely with sales and product teams to develop and execute comprehensive ABM strategies that enhance customer engagement, drive lead generation, and increase sales conversions. The successful candidate will leverage data-driven insights to create personalized marketing campaigns and ensure alignment with our overall marketing objectives while fostering relationships that amplify our presence in key enterprise accounts.

Job Responsibilities

• Develop and implement targeted Account-Based Marketing strategies to increase engagement with enterprise clients.
• Collaborate with cross-functional teams including sales, product, and operations to define target accounts and tailor marketing efforts accordingly.
• Analyze and utilize customer data to identify trends, inform campaign development, and optimize marketing effectiveness.
• Create and manage complex multi-channel campaigns across various platforms, ensuring alignment with the overarching business goals.
• Measure and report on the performance of ABM campaigns, adjusting strategies based on quantitative results and qualitative feedback.
• Lead marketing initiatives that enhance MasterControl’s brand awareness and market position among enterprise clients.
• Conduct market research to stay informed on industry trends and competitor activities, leveraging insights to keep marketing strategies relevant.
• Attend industry events and conferences to represent the brand and develop strategic partnerships.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA is preferred.
• Minimum of 5 years of experience in marketing, with a strong focus on Account-Based Marketing or enterprise marketing strategies.
• Proficient in data analysis and marketing automation tools, with a proven track record of campaign management.
• Strong understanding of the sales process and experience collaborating with sales teams.
• Exceptional verbal and written communication skills, with the ability to tailor messaging for different audiences.
• Ability to work independently as well as part of a collaborative team in a fast-paced environment.

Technologies & Tools

The Senior Marketing Manager will utilize various technologies and tools essential for executing and managing ABM strategies. This includes marketing automation platforms such as HubSpot or Marketo, customer relationship management (CRM) systems like Salesforce, data analysis tools for campaign tracking, and analytics platforms to monitor key performance indicators. Familiarity with social media advertising, content management systems, and email marketing software will also be critical for this role.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager position will possess a blend of analytical and creative thinking, enabling them to design impactful marketing strategies tailored to enterprise clients. They should be results-oriented, demonstrating a strong capability to measure and interpret campaign performance data to inform future actions. Furthermore, the right candidate will be an excellent communicator and relationship builder, capable of engaging effectively with stakeholders at all levels. A proactive attitude, adaptability to changing market dynamics, and a team-oriented mindset are essential qualities for success in this role.