Senior Marketing Manager, Global 1: Many ABM and Digital Marketing

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Job Overview

The Senior Marketing Manager for Global ABM and Digital Marketing at Riverbed Technology will be responsible for leading initiatives aimed at enhancing the visibility and engagement of our brand across global markets. The candidate will develop and execute comprehensive marketing strategies that integrate account-based marketing (ABM) and digital channels to optimize customer acquisition and retention. They will oversee multi-channel campaigns, analyze market trends, and collaborate with cross-functional teams to align marketing objectives with business goals, ultimately driving revenue growth and expanding the company's global market footprint.

Job Responsibilities

• Develop and implement a robust ABM strategy that drives engagement with key accounts across global markets.
• Create and execute multi-channel digital marketing campaigns, including SEO, SEM, email marketing, and social media.
• Utilize analytics tools to monitor campaign performance and generate insights for continuous improvement.
• Collaborate with sales and product teams to align marketing initiatives with business objectives.
• Manage and mentor a team of marketing professionals, providing guidance and support to foster professional growth.
• Monitor market trends and competitor activities to identify opportunities for brand positioning and market differentiation.
• Prepare and present marketing reports, forecasts, and metrics to senior management and stakeholders.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• A minimum of 7 years of experience in marketing roles, with at least 3 years in ABM and digital marketing.
• Proven track record of developing successful marketing strategies that drive engagement and revenue.
• Strong analytical skills and experience using data-driven insights to guide decision-making.
• Excellent interpersonal and communication skills with a knack for storytelling.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Familiarity with marketing automation tools and CRM systems.

Technologies & Tools

The Senior Marketing Manager will utilize a variety of technologies and tools to enhance marketing effectiveness and efficiency. Key platforms include marketing automation software such as HubSpot or Marketo, CRM systems like Salesforce, analytics tools like Google Analytics and Tableau, and social media management platforms such as Hootsuite. Familiarity with digital advertising platforms, including Google Ads and social media ad tools, will also be essential for executing successful marketing campaigns.

Ideal Candidates

An ideal candidate for the Senior Marketing Manager position will exhibit a strategic mindset combined with hands-on execution abilities. They should possess strong leadership qualities, allowing them to motivate and direct a team towards shared objectives. A passion for continuous learning and staying abreast of marketing trends is essential, alongside excellent problem-solving skills. The ability to think creatively and innovate in a competitive landscape will greatly contribute to the candidate’s success in this role.