Senior Marketing Manager, Global 1: Many ABM and Digital Marketing

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Job Overview

The Senior Marketing Manager, Global 1: Many ABM and Digital Marketing at Riverbed Technology will play a pivotal role in driving our go-to-market strategy by integrating Account-Based Marketing (ABM) and digital marketing initiatives. This senior leadership position entails collaboration with cross-functional teams to enhance brand visibility, engage target audiences, and ultimately contribute to revenue growth. The successful candidate will lead the development and execution of innovative marketing programs, optimize lead generation efforts, and utilize data-driven insights to inform strategic recommendations, ensuring alignment with corporate objectives.

Job Responsibilities

• Develop and implement comprehensive ABM strategies to engage high-value accounts and increase conversion rates.
• Design and execute multi-channel digital marketing campaigns that drive lead generation and brand awareness.
• Collaborate with sales and product teams to align marketing strategies with business goals and customer needs.
• Utilize marketing automation tools to optimize campaign performance and analyze key marketing metrics.
• Monitor market trends and competitor strategies to identify opportunities for differentiation.
• Oversee and mentor a team of marketing professionals, fostering a culture of creativity and accountability.
• Manage the marketing budget effectively while ensuring maximum ROI from all marketing initiatives.
• Present campaign results and strategic initiatives to senior leadership and stakeholders regularly.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 7 years of relevant experience in marketing, with a strong emphasis on ABM and digital marketing.
• Proven success in managing end-to-end marketing campaigns, with demonstrated results in lead generation and revenue growth.
• Strong analytical skills coupled with a data-driven decision-making approach.
• Exceptional communication and presentation abilities, with experience in articulating complex ideas effectively.
• Proficiency in marketing automation platforms and analytics tools, such as HubSpot, Marketo, or similar.
• Solid understanding of B2B marketing best practices and the technology industry landscape.

Technologies & Tools

The Senior Marketing Manager will utilize various technologies and tools to optimize marketing strategies and campaigns. Key software includes marketing automation platforms such as HubSpot and Marketo, analytics tools like Google Analytics and Tableau, customer relationship management (CRM) systems like Salesforce, and content management systems (CMS) for website and content optimization. Familiarity with SEO tools and social media management platforms will also be instrumental in crafting effective digital marketing campaigns.

Ideal Candidates

The ideal candidate for this position is a forward-thinking marketer with a strong strategic mindset and a passion for driving results. A successful individual will exhibit exceptional leadership qualities, demonstrating the ability to inspire and build cross-functional teams while nurturing talent within the department. Furthermore, candidates should possess excellent problem-solving abilities, showing agility in adapting to rapid market changes. Strong interpersonal skills and a collaborative nature are essential for effective stakeholder management and driving alignment across various teams.