senior marketing manager (Holiday Campaign), US Retail Marketing (Remote - U.S.)

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Job Overview

The Senior Marketing Manager (Holiday Campaign) for U.S. Retail Marketing at Starbucks will play a pivotal role in developing and executing innovative marketing strategies that elevate the Starbucks brand during the holiday season. This position will require a strategic thinker who can analyze market trends, collaborate with cross-functional teams, and lead the creative development of holiday marketing initiatives. The ideal candidate will possess strong leadership skills, a deep understanding of consumer behavior, and a passion for enhancing customer experiences through effective marketing campaigns.

Job Responsibilities

• Lead the strategic planning and execution of holiday marketing campaigns, ensuring alignment with brand objectives and target audience insight.
• Collaborate with creative teams to develop impactful promotional materials, digital content, and in-store displays that enhance the holiday shopping experience.
• Analyze customer data and market trends to inform campaign strategy and identify opportunities for growth and engagement.
• Oversee budget management for holiday marketing initiatives, ensuring effective allocation of resources to maximize return on investment.
• Establish and maintain relationships with key stakeholders across different departments, including sales, operations, and product development.
• Monitor campaign performance and provide regular updates, reports, and recommendations to senior leadership for continuous improvement.
• Lead a team of marketing professionals, providing guidance, mentorship, and performance management to foster professional growth.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; a Master’s degree is a plus.
• Minimum of 7 years of experience in marketing management, with a focus on retail or consumer goods.
• Demonstrated success in leading marketing campaigns, ideally within a holiday or seasonal context.
• Strong analytical skills with a proven ability to interpret data and make data-driven decisions.
• Exceptional communication and interpersonal skills, with an ability to work collaboratively across various functions.
• Proficient in project management tools, marketing software, and data analysis platforms.

Technologies & Tools

The Senior Marketing Manager will utilize various technologies and tools to effectively manage campaigns and analyze performance metrics. Key tools include marketing automation platforms, customer relationship management (CRM) systems, social media management tools, analytics and data visualization software, and project management applications to streamline collaboration and communication across teams.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager position are innovative and results-oriented individuals who thrive in a fast-paced environment. They possess a unique ability to balance strategic thinking with creative problem-solving. Strong leadership qualities, along with a collaborative mindset and adaptability to changing market conditions, define the best-fit individual for this role. Additionally, a genuine passion for the Starbucks brand and commitment to enhancing customer experiences will distinguish top candidates.