senior marketing manager (Holiday Campaign), US Retail Marketing (Remote - U.S.)

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Job Overview

As a Senior Marketing Manager for Holiday Campaigns at Starbucks, you will be at the forefront of creating and executing innovative marketing strategies that resonate with our customers during the festive season. This role entails leading the development of comprehensive marketing plans, managing cross-functional teams, and analyzing market trends to drive engagement and sales growth across our U.S. retail locations. You will collaborate closely with stakeholders to craft compelling messaging and position Starbucks as a leading destination for holiday experiences.

Job Responsibilities

• Develop and implement integrated marketing strategies for holiday campaigns tailored to the U.S. retail market.
• Lead cross-functional teams to ensure seamless execution of marketing initiatives, including digital, social media, and in-store promotions.
• Conduct market research and competitive analysis to identify opportunities and assess the effectiveness of campaigns.
• Manage budget allocation and resource utilization for all holiday marketing initiatives.
• Collaborate with creative teams to produce impactful advertising materials that align with brand objectives.
• Monitor key performance indicators (KPIs) and adjust strategies to maximize campaign effectiveness.
• Engage with customers through insight-driven marketing tactics, ensuring a personalized experience.
• Present marketing plans and campaign outcomes to senior leadership and stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
• Minimum of 5 years of experience in marketing management, with a focus on retail or consumer goods.
• Proven track record of successfully managing large-scale marketing campaigns, preferably in the holiday or seasonal marketing space.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent communication and interpersonal skills, with a strong ability to collaborate with diverse teams.
• Proficiency in digital marketing tools and platforms, such as Google Analytics, social media management tools, and email marketing software.

Technologies & Tools

In this position, the Senior Marketing Manager will utilize various technologies and tools, including but not limited to customer relationship management (CRM) platforms, analytics software, digital marketing tools, and content management systems. Familiarity with marketing automation platforms and social media analytics tools will also be essential for driving effective campaign execution and monitoring performance.

Ideal Candidates

The ideal candidate for this position will possess a blend of creativity and analytical prowess, enabling them to craft engaging marketing narratives while examining and interpreting data-driven insights. Strong organizational skills, attention to detail, and the ability to thrive in a fast-paced, collaborative environment are crucial. Furthermore, candidates should embody the Starbucks ethos of community and customer-centricity, bringing passion and enthusiasm for delivering memorable holiday experiences to our customers.