Senior Marketing Manager I, Paid Social

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Written by AI from the job title and company, not by Instacart, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Manager I, Paid Social at Instacart will be responsible for developing and executing innovative paid social media campaigns that drive customer acquisition and retention. This role requires a strategic thinker with a strong analytical background and a proven ability to manage high-performing teams. The ideal candidate will possess a comprehensive understanding of social media platforms and marketing strategies, working collaboratively with cross-functional teams to ensure alignment with overall marketing objectives.

Job Responsibilities

• Develop and implement effective paid social media strategies to achieve customer acquisition targets.
• Manage end-to-end campaign execution, including planning, budgeting, and performance analysis.
• Analyze campaign data to optimize targeting, messaging, and bidding strategies for maximum ROI.
• Collaborate with creative teams to generate high-impact ad creatives, ensuring brand consistency.
• Conduct competitor and market analysis to identify emerging trends and opportunities.
• Lead and mentor a team of marketing professionals, fostering a culture of continuous improvement.
• Present campaign results and strategic recommendations to stakeholders and senior management.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• A minimum of 5 years of experience in paid social media marketing, preferably within a tech or e-commerce environment.
• Proven track record of successfully managing campaigns across multiple social media platforms.
• Strong analytical skills with proficiency in data analysis tools such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
• Excellent communication and interpersonal skills, capable of collaborating effectively with diverse teams.
• Experience with A/B testing methodologies and performance optimization techniques.
• Strong project management skills, with the ability to prioritize tasks and hit deadlines in a fast-paced environment.

Technologies & Tools

The Senior Marketing Manager I will utilize an array of technologies and tools to optimize campaigns and track performance. Familiarity with social media advertising platforms such as Facebook Ads, Instagram Ads, and LinkedIn Advertising is essential. Proficiency in Google Analytics and other data analysis tools for measuring the effectiveness of campaigns will be utilized extensively. Additionally, knowledge of marketing automation tools and CRM software is beneficial for improving lead generation and customer engagement.

Ideal Candidates

The ideal candidate for this position is a results-driven professional with a passion for digital marketing and social media. They should demonstrate strong leadership capabilities and adaptability, with a proactive approach to problem-solving. Excellent analytical and creative thinking skills will support the development of data-driven strategies. A successful candidate will also be highly skilled in collaboration and communication, valuing teamwork and stakeholder engagement to deliver impactful marketing campaigns.