Senior Marketing Manager, IBU Call Center Operations - US Remote

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Job Overview

The Senior Marketing Manager, IBU Call Center Operations at Amgen plays a critical role in driving strategic marketing initiatives that enhance customer engagement and optimize operational performance. This position is responsible for developing comprehensive marketing strategies aimed at promoting Amgen’s call center capabilities, while closely collaborating with cross-functional teams to ensure alignment with business goals. The successful candidate will leverage data-driven insights to inform decisions, improve customer experience, and lead a high-performing marketing team to achieve set objectives.

Job Responsibilities

• Develop and execute innovative marketing strategies that align with Amgen's call center operations and goals.
• Analyze market trends, customer feedback, and competitive landscape to identify opportunities for growth.
• Manage and optimize multi-channel marketing campaigns to enhance lead generation and customer acquisition.
• Collaborate with internal stakeholders to ensure consistent messaging and branding across all platforms.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and excellence.
• Monitor key performance indicators (KPIs) and report on campaign effectiveness and adjustments needed.
• Manage budgets related to marketing initiatives, ensuring efficient allocation of resources.
• Coordinate with external partners and vendors to enhance marketing initiatives and reach broader audiences.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• A minimum of 7 years of experience in marketing management, with proven expertise in call center operations.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent verbal and written communication skills, with proficiency in creating compelling marketing narratives.
• Demonstrated experience in leading and mentoring teams, fostering professional growth.
• Ability to juggle multiple projects and deadlines in a fast-paced environment.
• Familiarity with CRM software and digital marketing tools.

Technologies & Tools

The Senior Marketing Manager will utilize various technologies and tools, including Customer Relationship Management (CRM) software like Salesforce, marketing automation platforms such as HubSpot or Marketo, and data analytics tools to measure campaign performance. Familiarity with social media management tools and other digital marketing platforms will also be essential in executing effective marketing strategies.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager position are strategic thinkers with a strong background in marketing and operations within the call center industry. They are innovative problem-solvers who thrive in collaborative environments and possess a keen understanding of customer needs and behaviors. Strong leadership qualities, coupled with excellent communication skills, enable them to inspire and guide their team to achieve impactful marketing objectives. A passion for initiatives that enhance customer experience, alongside a data-driven approach to decision-making, is essential for success in this role.