Senior Marketing Manager, Offline Advertising

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Job Overview

The Senior Marketing Manager for Offline Advertising at Freed will take on a pivotal role in driving brand awareness and customer engagement through offline marketing initiatives. This role will oversee the development and execution of comprehensive marketing strategies that align with our business objectives. The Senior Marketing Manager will lead a team of marketing professionals, collaborate with cross-functional departments, and leverage analytical insights to optimize campaign performance while ensuring a consistent brand message across all offline channels.

Job Responsibilities

• Develop and implement comprehensive offline marketing strategies to enhance brand visibility and drive customer acquisition.
• Manage and lead a team of marketing professionals, providing guidance on the execution of marketing campaigns.
• Analyze market trends and customer needs to identify new opportunities for offline advertising.
• Oversee budget allocation for offline marketing initiatives and ensure effective utilization of resources.
• Collaborate with creative teams to develop compelling advertising materials and messaging.
• Conduct performance analysis of offline marketing campaigns and report findings to senior leadership.
• Establish and maintain partnerships with vendors and agencies to optimize external marketing efforts.
• Monitor competitive landscape and industry developments to inform marketing strategies.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree is preferred.
• Minimum of 7 years of experience in marketing, with a focus on offline advertising.
• Proven experience in managing large-scale marketing campaigns and leading teams.
• Strong analytical skills and proficiency in interpreting market research and performance data.
• Exceptional communication and presentation skills, both written and oral.
• Ability to manage multiple projects efficiently in a fast-paced environment.
• Expertise in budget management and resource allocation.

Technologies & Tools

The Senior Marketing Manager will utilize a variety of technologies and tools to enhance offline marketing efforts. Familiarity with project management software, data analysis tools, and customer relationship management (CRM) systems will be essential. The position requires competency in design software for creating marketing materials, as well as tools for tracking campaign performance and reporting metrics.

Ideal Candidates

The ideal candidate for this position will exhibit strong leadership qualities, exceptional creativity, and strategic thinking abilities. They will demonstrate a passion for offline marketing and possess the drive to innovate and experiment with new ideas. Excellent interpersonal skills are crucial for collaboration within teams and with external partners. A results-oriented mindset, along with the ability to adapt to changing market dynamics, will be key attributes that will contribute to the success of the individual in this role.