Senior Marketing Manager, Paid Digital

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Huntress, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Manager, Paid Digital at Huntress will play a pivotal role in driving the company’s growth by developing and executing integrated digital marketing strategies that effectively promote our products and services. This position requires a deep understanding of paid digital marketing channels including PPC, display, social media advertising, and programmatic. The ideal candidate will lead a team of marketing professionals, coordinate with cross-functional teams, and utilize analytics to minimize costs while maximizing ROI. The Senior Marketing Manager will be instrumental in solidifying Huntress's position as a leader in the cybersecurity industry.

Job Responsibilities

• Develop and implement comprehensive paid digital marketing strategies that align with overall business goals.
• Oversee day-to-day operations of digital marketing campaigns across various platforms, ensuring optimal performance.
• Manage a team of marketing professionals, providing guidance, training, and performance evaluations.
• Analyze performance metrics to identify trends, insights, and opportunities for optimization.
• Collaborate with other departments such as Sales, Product Development, and Content to ensure cohesive marketing efforts.
• Maintain budget oversight to ensure campaign investments deliver measurable results and ROI.
• Stay updated with digital marketing trends and best practices to innovate and improve strategies.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in digital marketing, with a focus on paid media.
• Proven track record of managing successful PPC and digital advertising campaigns.
• Strong analytical skills with experience using analytics tools to drive decisions.
• Ability to lead and inspire a team, fostering a culture of collaboration and innovation.
• Excellent verbal and written communication skills.
• Experience in B2B marketing, preferably in the technology or cybersecurity domain.

Technologies & Tools

The Senior Marketing Manager will utilize various technologies and tools to optimize campaign performance and manage digital marketing efforts. These may include Google Ads, Facebook Business Manager, SEMrush, HubSpot, LinkedIn Ads, and various analytics and tracking software. Proficiency with marketing automation tools and CRM systems is also essential for this role.

Ideal Candidates

The ideal candidate is a visionary leader with a strong background in digital marketing coupled with exceptional analytical skills. They possess a strategic mindset and are adept at interpreting data to make informed decisions. Strong communication skills allow them to effectively convey ideas and rally teams toward common goals. They are innovative thinkers, capable of identifying opportunities for growth and engagement in a fast-paced digital landscape. A passion for cybersecurity and technology, combined with a robust collaborative spirit, will further enhance their fit within Huntress's dynamic culture.