Senior Marketing Manager, Paid Digital

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Job Overview

Huntress is seeking a Senior Marketing Manager for Paid Digital to lead our digital marketing initiatives with a focus on paid advertising strategies. This role is crucial in developing and executing a comprehensive digital marketing plan that drives brand awareness, engagement, and customer acquisition. The Senior Marketing Manager will oversee the management of paid campaigns across various platforms, analyze performance data to optimize marketing efforts, and collaborate with cross-functional teams to ensure alignment with business objectives. The ideal candidate will have a proven track record of success in paid digital marketing, strong analytical capabilities, and excellent leadership skills.

Job Responsibilities

• Develop and implement strategies for paid digital marketing campaigns across various channels including search engines, social media, and display advertising.
• Monitor, analyze, and report on the performance of all paid digital campaigns, providing actionable insights for continuous improvement.
• Collaborate with the creative team to produce compelling ad copy, visuals, and landing pages that enhance user engagement.
• Manage budgets for paid campaigns and ensure optimal allocation of resources to meet marketing objectives.
• Stay abreast of industry trends and best practices to enhance the effectiveness of digital marketing strategies.
• Lead and mentor a team of marketing professionals to foster their growth and development.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in digital marketing, with at least 3 years focused on paid advertising.
• Proven proficiency in PPC, SEM, and social media advertising platforms such as Google Ads, Facebook Ads, and others.
• Strong analytical skills with experience in data analysis tools such as Google Analytics, Tableau, or similar.
• Exceptional communication and leadership skills, enabling effective cross-team collaboration.
• Experience with marketing automation and CRM tools is an advantage.

Technologies & Tools

The Senior Marketing Manager will utilize a variety of technologies and tools to execute and analyze marketing campaigns. Key tools include Google Ads for paid search campaigns, Facebook Ads Manager for social media advertising, Google Analytics for tracking user behavior and campaign performance, as well as various marketing automation platforms such as HubSpot or Marketo for lead nurturing and engagement tracking. Familiarity with project management tools like Asana or Trello will be beneficial for efficient teamwork and campaign execution.

Ideal Candidates

The ideal candidate for the Senior Marketing Manager, Paid Digital position is a strategic thinker with a data-driven mindset and a passion for digital marketing. They should possess exceptional leadership qualities, exhibiting strong communication skills and the ability to inspire teams. A proactive attitude towards problem-solving and a knack for adapting to the fast-paced digital landscape are essential. The candidate should be detail-oriented, innovative, and committed to achieving results that align with Huntress' mission and values.