Senior Marketing Manager (Paid Search & Display)

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Job Overview

As a Senior Marketing Manager focusing on Paid Search & Display at Misfits Market, you will be responsible for strategizing, executing, and optimizing paid marketing campaigns to drive acquisition and retention across multiple channels. Collaborating with cross-functional teams, you will analyze data to enhance targeting and messaging, ensuring alignment with overall marketing goals. This role calls for a data-driven mindset coupled with creativity to maximize campaign performance and impact on revenue.

Job Responsibilities

• Develop and execute integrated paid search and display advertising strategies to support overall business objectives.
• Analyze performance data to optimize campaigns, focusing on PPC, CPA, and ROAS metrics.
• Conduct keyword research and audience targeting to improve quality scores and ad positioning.
• Collaborate with creative teams to develop engaging ad copy and visuals.
• Manage budgets effectively, ensuring maximum ROI on all paid initiatives.
• Identify and implement testing strategies to continually enhance campaign performance.
• Provide insights and reports to senior leadership regarding trends and recommendations.
• Stay current on industry developments and best practices to leverage new opportunities for growth.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; Master’s degree preferred.
• Minimum of 5 years of experience in digital marketing, with a focus on paid search and display advertising.
• Proficiency in Google Ads, Google Analytics, and display advertising platforms.
• Strong analytical skills, with experience in data interpretation and performance metrics.
• Excellent project management and organizational capabilities.
• Strong communication and interpersonal skills, capable of interacting with diverse teams.
• Ability to work independently in a fast-paced environment.

Technologies & Tools

The Senior Marketing Manager will utilize a variety of technologies and tools to execute their campaigns effectively. Key software and tools include Google Ads, Bing Ads, Google Analytics, SEMrush for keyword research and competitor analysis, and various marketing automation platforms. Familiarity with A/B testing tools and reporting dashboards is also essential for optimizing campaigns and analyzing performance metrics.

Ideal Candidates

Ideal candidates for this position demonstrate a blend of creativity and analytical thinking. They possess a deep understanding of digital marketing trends and can translate data insights into actionable strategies. Strong leadership skills and a collaborative mindset are essential, as the role involves working closely with various teams, including creative and data analytics. Additionally, they should exhibit a passion for food sustainability and align with the mission of Misfits Market, contributing positively to the brand’s values and objectives.