Senior Marketing Manager- Paid Social

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by Gametime, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Manager - Paid Social at Gametime plays a pivotal role in driving the company’s growth through strategic social media marketing initiatives. This position is responsible for developing, executing, and optimizing paid social media campaigns across various platforms to enhance brand awareness, engagement, and customer acquisition. The ideal candidate will utilize analytical skills to assess campaign performance, leverage data to make informed decisions, and collaborate with cross-functional teams to ensure alignment with overall business objectives.

Job Responsibilities

• Design and execute comprehensive paid social media strategies that align with the company’s marketing goals.
• Manage and optimize multiple social media advertising campaigns across platforms such as Facebook, Instagram, and Twitter.
• Analyze performance metrics and generate actionable insights to enhance campaign effectiveness and ROI.
• Collaborate with creative teams to ensure ad creative is compelling and adheres to brand guidelines.
• Conduct market research and stay updated on industry trends to identify growth opportunities.
• Work closely with the analytics team to track conversions and other key performance indicators.
• Manage budget allocations, ensuring efficient spending and maximizing returns on investment.
• Prepare and present regular performance reports to stakeholders, highlighting achievements and areas for improvement.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• A minimum of 5 years of experience in social media marketing, with a strong focus on paid advertising.
• Proven track record of managing successful paid social media campaigns with measurable results.
• Deep understanding of social media platforms and their advertising capabilities.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and presentation skills, capable of conveying complex information succinctly.
• Proficiency in advertising tools such as Facebook Ads Manager, Google Ads, or similar platforms.

Technologies & Tools

The Senior Marketing Manager - Paid Social will utilize various technologies and tools to implement and analyze marketing campaigns effectively. Familiarity with social media advertising platforms such as Facebook Ads Manager and Twitter Ads is essential. Additional tools may include Google Analytics for performance tracking, CRM software for customer data management, and project management tools to oversee campaign workflows.

Ideal Candidates

The ideal candidate for this position is a highly motivated and results-oriented marketing professional who possesses strong strategic thinking abilities and a creative mindset. They should have a passion for social media marketing and a deep understanding of how to leverage digital platforms to engage customers. Excellent organizational skills, attention to detail, and the ability to work collaboratively in a team environment are critical traits that will contribute to their success in this role. A commitment to continuous learning and adaptation to changing market conditions will further enhance their effectiveness at Gametime.