Senior Marketing Manager, Paid Social

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Written by AI from the job title and company, not by Humble Bundle, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Manager, Paid Social at Humble Bundle will play a crucial role in developing and executing innovative paid social marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This position will involve managing campaigns across various social platforms while analyzing performance metrics to refine strategies and optimize budget allocation. The ideal candidate will collaborate closely with internal teams, oversee agency partners, and leverage market research to enhance engagement and conversion rates, ensuring that Humble Bundle continues to connect with its diverse audience effectively.

Job Responsibilities

• Develop and implement effective paid social media strategies that align with overall marketing goals.
• Manage and optimize campaigns across platforms such as Facebook, Instagram, Twitter, and others to maximize ROI.
• Analyze campaign performance, generate reports, and provide actionable insights to stakeholders.
• Collaborate with the creative team to produce compelling ad copy and visual content that resonates with audiences.
• Manage budgets and allocate spend effectively across multiple campaigns.
• Monitor industry trends and competitor activities to identify opportunities for growth.
• Foster relationships with social media platforms and external partners to enhance campaign reach.
• Lead and mentor junior team members, providing guidance and expert advice to promote their development.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• 5+ years of experience in digital marketing, specifically with a focus on paid social media.
• Proven track record of managing successful paid social campaigns with measurable outcomes.
• Strong analytical skills and experience with data analysis tools to drive performance decisions.
• Excellent communication and interpersonal skills with the ability to collaborate across teams.
• Knowledge of social media management and advertising tools (e.g., Facebook Ads Manager, Twitter Ads).
• Familiarity with A/B testing and conversion rate optimization best practices.

Technologies & Tools

The Senior Marketing Manager, Paid Social will be expected to utilize a variety of technologies and tools to enhance campaign effectiveness. Key tools include social media advertising platforms such as Facebook Ads Manager and Twitter Ads, analytics tools like Google Analytics and social media insights, as well as project management software for collaboration and tracking campaign progress. Proficiency in Excel or similar spreadsheet tools for budget management and performance data analysis is also essential.

Ideal Candidates

Ideal candidates for this position will possess a blend of analytical and creative thinking, allowing them to navigate the complexities of social media marketing effectively. They should be detail-oriented, able to thrive in a fast-paced environment, and demonstrate a passion for gaming and digital culture. Strong leadership skills and the ability to inspire and mentor team members will be crucial, along with a proactive approach to identifying market opportunities. Adaptability and resilience in the face of challenges are also important characteristics that will contribute to success in this role.