Senior Marketing Manager, Paid Social

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Written by AI from the job title and company, not by Humble Bundle, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Manager, Paid Social at Humble Bundle will be responsible for strategizing, executing, and overseeing our paid social media campaigns to enhance brand visibility, drive engagement, and increase conversion rates. This role requires a deep understanding of social media platforms, audience targeting, and performance analytics, ensuring campaigns are grounded in data-driven insights. The successful candidate will collaborate closely with cross-functional teams to align marketing efforts with overall business objectives while managing budgets and maximizing return on investment.

Job Responsibilities

• Develop and implement comprehensive paid social media strategies that align with the company’s marketing goals.
• Manage and optimize social media campaigns across multiple platforms including Facebook, Instagram, Twitter, and LinkedIn.
• Analyze campaign performance metrics and provide actionable insights for continuous improvement.
• Collaborate with creative teams to develop compelling ad creatives and messaging.
• Oversee budget management for paid social initiatives, ensuring optimal allocation of resources.
• Conduct market research and audience analysis to refine targeting strategies.
• Monitor industry trends and competitor activities to identify new opportunities for growth.
• Report on campaign results and present findings to stakeholders regularly.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s preferred.
• Minimum of 5 years of experience in digital marketing, with a focus on paid social media management.
• Proficiency in social media analytics tools (e.g., Facebook Ads Manager, Google Analytics).
• Strong analytical skills and experience interpreting data to inform strategy.
• Excellent communication and collaboration skills.
• Proven track record of managing successful paid social campaigns with a focus on ROI.
• Knowledge of current social media marketing trends and best practices.

Technologies & Tools

The Senior Marketing Manager will utilize a variety of technologies and tools to execute their responsibilities effectively. This includes digital marketing platforms such as Facebook Ads Manager, Google Ads, and LinkedIn Campaign Manager, along with analytics software like Google Analytics and social media management tools such as Hootsuite or Sprout Social. Proficiency in Excel or similar data analysis tools will also be necessary to track performance and manage budgets efficiently.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager, Paid Social position at Humble Bundle will possess a combination of creativity and analytical thinking, allowing them to develop innovative campaigns that are also data-driven. They should demonstrate a strong ability to adapt to an ever-changing digital landscape, showing resilience in the face of challenges. Effective communication skills and a collaborative spirit are essential, as the role requires interaction with various teams. A passion for gaming and the digital content industry will also be a significant advantage, aligning with Humble Bundle's mission and values.