Senior Marketing Manager, Paid Social

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Written by AI from the job title and company, not by Humble Bundle, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Manager, Paid Social at Humble Bundle will play a pivotal role in driving our paid social media strategies to elevate brand presence and achieve our marketing objectives. This position requires a seasoned professional adept at overseeing campaigns across various social platforms, optimizing ad spend, and leveraging data analytics to inform decision-making. The ideal candidate will collaborate with cross-functional teams, manage budgets, and lead initiatives from concept through execution, ensuring the highest level of performance and return on investment.

Job Responsibilities

• Develop and execute comprehensive paid social media strategies aligned with corporate goals.
• Manage and optimize budget allocation across multiple paid social platforms, including Facebook, Instagram, Twitter, and TikTok.
• Analyze campaign performance metrics, providing regular reports and actionable insights for continuous improvement.
• Oversee creative development and A/B testing to maximize engagement and conversion rates.
• Collaborate with the content and design teams to ensure consistency across messaging and branding.
• Stay up-to-date with industry trends, platform changes, and competitor strategies to inform best practices.
• Lead a small team, providing mentorship and guidance to foster professional growth and high performance.
• Coordinate with external agencies and vendors as necessary to enhance campaign effectiveness.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in paid social media marketing, preferably in a managerial capacity.
• Strong analytical skills with proficiency in data-driven decision making.
• Expertise in social media advertising platforms and third-party analytics tools.
• Demonstrated success in managing large-scale campaigns with measurable results.
• Exceptional communication, leadership, and collaborative skills.
• Familiarity with e-commerce and crowdfunding platforms is a plus.

Technologies & Tools

The Senior Marketing Manager, Paid Social will utilize a range of technologies and tools essential for campaign execution and analysis. Familiarity with platforms such as Facebook Ads Manager, Google Analytics, Hootsuite, and Sprout Social is crucial. In addition, experience with tracking and reporting software such as Tableau or similar will enhance data interpretation and presentation capabilities.

Ideal Candidates

Ideal candidates for this position possess a dynamic blend of creativity and analytical prowess. They are proactive problem solvers with a passion for gaming and technology. Successful individuals will be adaptable, embracing new challenges and evolving trends within the digital marketing landscape. Strong interpersonal skills are essential for effective collaboration across teams and fostering a positive and innovative working environment.