Senior Marketing Manager, Programs and Partnerships

This job was posted over 30 days ago, so it has most likely closed. See newer jobs like it.

Written by AI from the job title and company, not by American Diabetes Association, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Marketing Manager, Programs and Partnerships at the American Diabetes Association is responsible for developing and executing innovative marketing strategies that enhance the visibility and effectiveness of our programs and partnerships. This role requires a deep understanding of the diabetes landscape, strong leadership capabilities, and the ability to collaborate effectively with cross-functional teams. The incumbent will drive engagement initiatives aimed at promoting awareness, generating participation, and fostering partnerships that align with the organizational mission of improving the lives of those affected by diabetes.

Job Responsibilities

• Develop and implement comprehensive marketing strategies for programs and partnerships to drive engagement and participation.
• Collaborate with cross-functional teams to align marketing efforts with organizational goals and initiatives.
• Manage and mentor junior marketing staff, fostering a culture of creativity and excellence.
• Conduct market research to identify trends and insights that inform strategic marketing decisions.
• Evaluate and optimize marketing campaigns to enhance effectiveness and return on investment.
• Establish and maintain strong relationships with external partners, stakeholders, and vendors.
• Oversee the execution of marketing materials, including digital, print, and social media content.
• Track metrics and report on campaign performance to senior leadership.

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master's degree preferred.
• A minimum of 7 years of experience in marketing, with a focus on program management and partnership development.
• Proven track record of successful marketing campaign execution and partnership management.
• Exceptional communication and interpersonal skills, with the ability to convey messages effectively to diverse audiences.
• Strong analytical skills, with experience in data-driven decision-making.
• Demonstrated creativity in developing marketing strategies that engage and motivate target audiences.
• Proficient in relevant marketing and CRM tools and software.

Technologies & Tools

The candidate will leverage various technologies and tools to implement marketing strategies effectively. Familiarity with Customer Relationship Management (CRM) software, email marketing platforms (such as Mailchimp or Constant Contact), content management systems (like WordPress), and analytics tools (such as Google Analytics) will be essential. Proficiency in social media management tools and design software (like Adobe Creative Suite) will also be advantageous for creating engaging marketing materials.

Ideal Candidates

Ideal candidates for this position will possess an entrepreneurial mindset, demonstrating a proactive approach to problem-solving and the ability to adapt to changing conditions in the market. They should exemplify strong leadership qualities and be able to inspire and motivate team members towards achieving shared goals. A genuine passion for health advocacy, particularly in the diabetes community, will enhance their effectiveness in this role, along with a commitment to continuous learning and professional development.