Senior Marketing Manager - Remote

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Written by AI from the job title and company, not by UNFI, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Manager at UNFI will be responsible for leading the marketing strategy and execution to drive brand awareness and growth. This role encompasses the development and implementation of marketing campaigns, collaboration with cross-functional teams to optimize product positioning, and data-driven analysis to measure the effectiveness of marketing initiatives. The ideal candidate will leverage their expertise in digital marketing, brand management, and market research to enhance UNFI's market presence in a competitive landscape, ultimately contributing to the overall success of the organization.

Job Responsibilities

• Develop and enhance comprehensive marketing strategies aligned with the company’s objectives.
• Oversee the execution of marketing campaigns across multiple channels, including digital, social media, and traditional media.
• Collaborate with product development and sales teams to ensure alignment on product positioning and messaging.
• Analyze market trends and consumer behavior to inform marketing decisions and strategies.
• Manage external agencies and vendors to optimize campaign execution and performance.
• Monitor and report on marketing campaign performance, making data-driven adjustments as necessary.
• Lead a team of marketing professionals, providing mentorship and professional development opportunities.
• Develop and manage the annual marketing budget and forecast to ensure effective allocation of resources.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
• Minimum of 5 years of experience in marketing roles, with at least 2 years in a managerial position.
• Proven experience in developing and executing successful marketing strategies and campaigns.
• Strong understanding of digital marketing tools and analytics, including SEO, SEM, and social media marketing.
• Exceptional communication and presentation skills, with the ability to engage and influence stakeholders at all levels.
• Strong analytical skills with a data-driven approach to decision-making and reporting.
• Experience in budget management and resource allocation.

Technologies & Tools

The Senior Marketing Manager will utilize a variety of technologies and tools to enhance marketing efforts and improve operational efficiency. These include customer relationship management (CRM) systems, marketing automation platforms, digital analytics tools, social media management software, and content management systems. Familiarity with Google Analytics, HubSpot, and Adobe Creative Suite is highly desirable, as these tools facilitate campaign management and performance tracking.

Ideal Candidates

The ideal candidates for the Senior Marketing Manager position will be strategic thinkers with a passion for marketing and driving results. They will possess strong leadership skills, enabling them to inspire and guide their team effectively. Candidates should be innovative and creative, always looking for new approaches to engage customers and differentiate the brand in the market. Strong interpersonal skills are essential, as the role requires collaboration across various departments and with external partners. Additionally, successful candidates will demonstrate adaptability and resilience in a fast-paced and evolving industry.