Senior Marketing Manager - Remote

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Written by AI from the job title and company, not by UNFI, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Manager at UNFI will be responsible for leading the marketing strategy and execution to increase brand awareness, drive customer engagement, and support revenue growth. This role requires a strategic thinker with a proven track record of developing and implementing effective marketing programs. The Senior Marketing Manager will collaborate with cross-functional teams to ensure alignment on goals and objectives, leveraging data-driven insights to refine strategies and drive results.

Job Responsibilities

• Develop and execute comprehensive marketing strategies that align with business objectives and drive growth.
• Manage and oversee marketing campaigns, including digital, social media, email marketing, and traditional advertising.
• Analyze market trends and consumer behavior to identify new opportunities and optimize marketing efforts.
• Collaborate with sales and product teams to ensure marketing initiatives support product launches and sales goals.
• Monitor and report on key performance metrics, adjusting strategies as necessary to meet targets.
• Manage the marketing budget, ensuring optimal allocation of resources for maximum impact.
• Lead and mentor the marketing team, fostering a culture of creativity and continuous improvement.
• Establish and maintain relationships with external vendors, agencies, and partners to further enhance marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• A minimum of 5 years of experience in marketing management, preferably in the retail or consumer goods sector.
• Proven expertise in digital marketing, brand management, and campaign development.
• Strong analytical skills, with the ability to interpret data and make data-driven decisions.
• Excellent project management and organizational skills, with attention to detail.
• Strong leadership skills, with experience managing and developing a team.
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across functions.

Technologies & Tools

The Senior Marketing Manager will utilize various technologies and tools to enhance marketing efforts, including Customer Relationship Management (CRM) software like Salesforce, marketing automation platforms such as HubSpot or Marketo, and analytics tools including Google Analytics. Familiarity with Adobe Creative Suite for design purposes and social media management tools like Hootsuite or Sprout Social will be advantageous.

Ideal Candidates

Ideal candidates for the Senior Marketing Manager position will possess strong leadership qualities, demonstrating the ability to inspire and motivate a team. They will be highly strategic and results-oriented, with a passion for continuous learning and professional growth. Strong adaptability to changing market dynamics and the capability to navigate challenges with a positive attitude are essential traits. The ability to think creatively while employing data-driven approaches will also set successful candidates apart.