Senior Marketing Manager - Remote

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Written by AI from the job title and company, not by UNFI, so some details may not match this job. The employer's own page has the real description.

Position Overview

The Senior Marketing Manager at UNFI will play a pivotal role in developing and executing comprehensive marketing strategies that drive brand awareness, customer engagement, and revenue growth in a remote work environment. This position will require a strategic thinker who can leverage data-driven insights to optimize marketing performance across multiple channels. The ideal candidate will collaborate closely with cross-functional teams to ensure alignment with organizational goals while leading a team of marketing professionals to achieve measurable outcomes.

Job Responsibilities

• Develop, implement, and manage marketing strategies and campaigns to promote UNFI’s products and services.
• Conduct market research to identify trends, customer needs, and competitive landscape to inform product and marketing strategies.
• Lead, mentor, and develop the marketing team, fostering a collaborative and innovative environment.
• Analyze and report on marketing performance metrics, adjusting strategies as necessary to maximize ROI.
• Oversee the content creation process, ensuring alignment with brand tone and voice across all platforms.
• Manage marketing budgets, ensuring efficient allocation of resources across initiatives.
• Collaborate with sales, operations, and product development teams to ensure cohesive messaging and execution of marketing initiatives.
• Stay updated on industry trends, emerging marketing technologies, and best practices to enhance UNFI's marketing efforts.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of relevant marketing experience, with a proven track record in strategic marketing management.
• Strong leadership skills with the ability to inspire and motivate a team.
• Exceptional analytical skills and proficiency in data analysis tools.
• In-depth knowledge of digital marketing strategies including SEO, SEM, and social media marketing.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple projects simultaneously while adhering to deadlines.

Technologies & Tools

This position will utilize a variety of technologies and tools to enhance marketing efforts, including but not limited to: marketing automation platforms (e.g., HubSpot, Marketo), CRM systems (e.g., Salesforce), analytics tools (e.g., Google Analytics, Tableau), and digital advertising platforms (e.g., Google Ads, social media advertising tools).

Ideal Candidates

The ideal candidates for the Senior Marketing Manager position will exhibit strong problem-solving skills, creativity, and adaptability in a fast-paced environment. They should possess a strategic mindset, coupled with the ability to execute tactical marketing plans effectively. A passion for sustainability and innovation in the food and beverage industry will set candidates apart, along with excellent organizational skills and a collaborative spirit to drive team success.