Senior Marketing Manager, SEO

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Written by AI from the job title and company, not by Kikoff, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Manager, SEO at Kikoff will lead our search engine optimization strategy to enhance our brand visibility and drive organic traffic to our digital platforms. This senior-level position requires a comprehensive understanding of SEO best practices, analytics, and team management to execute data-driven campaigns that align with Kikoff’s overall marketing objectives. The Senior Marketing Manager will collaborate closely with content, product, and engineering teams to develop and refine our digital presence in order to maximize engagement and conversion rates.

Job Responsibilities

• Develop and implement comprehensive SEO strategies aimed at increasing organic search visibility and traffic.
• Conduct keyword research and competitive analysis to inform content creation and optimization.
• Monitor and analyze SEO performance metrics using tools such as Google Analytics, SEMrush, and Ahrefs.
• Oversee on-page and off-page optimization efforts including technical SEO and link-building initiatives.
• Collaborate with content creators to produce SEO-friendly content that meets user intent and aligns with brand messaging.
• Maintain knowledge of industry trends and algorithm updates to ensure best practices are upheld.
• Lead and mentor a team of SEO specialists and coordinate training efforts to cultivate skills within the department.
• Prepare reports and presentations for senior leadership to illustrate SEO performance, insights, and strategic recommendations.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in SEO, digital marketing, or related roles, with a track record of driving successful SEO strategies.
• Deep understanding of SEO concepts, including keyword research, site architecture, and analytics.
• Proficiency with SEO tools such as Google Search Console, Moz, SEMrush, and similar platforms.
• Strong analytical skills and capability to interpret and analyze data to inform strategies.
• Excellent verbal and written communication skills to effectively convey complex ideas to various stakeholders.
• Leadership experience with the ability to motivate and develop teams.

Technologies & Tools

The Senior Marketing Manager, SEO will engage with various technologies and tools that facilitate search optimization efforts, including but not limited to Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and various content management systems (CMS) like WordPress. Experience with HTML and CSS will be beneficial for enhancing on-page SEO elements. Additionally, familiarity with marketing automation and CRM systems is desirable to integrate SEO efforts with broader marketing strategies.

Ideal Candidates

The ideal candidate for the Senior Marketing Manager, SEO position at Kikoff is a results-driven professional with a passion for digital marketing and a keen interest in the evolving landscape of search optimization. They should possess a growth mindset, with an eagerness to learn and adapt to new technologies and trends. A collaborative spirit is essential, as this role requires interaction across various teams. Attention to detail, strong project management skills, and the ability to thrive under pressure will also contribute to their success in this dynamic environment.