Senior Marketing Manager, Social Media

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The Senior Marketing Manager, Social Media at Abridge will be responsible for developing and executing innovative social media strategies that enhance brand visibility and engagement across multiple platforms. This pivotal role will involve leading a talented team to create compelling content, analyze performance metrics, and drive community engagement initiatives. The ideal candidate will harness their expertise in digital marketing to foster relationships with our audience, position Abridge as a thought leader in the industry, and ultimately contribute to the company’s growth and success.

Job Responsibilities

• Develop and implement comprehensive social media strategies to boost brand awareness, engagement, and lead generation.
• Oversee content creation and curation across various platforms including Facebook, Twitter, Instagram, and LinkedIn.
• Analyze key metrics to assess campaign performance and adapt strategies accordingly.
• Manage and mentor a team of social media specialists, ensuring alignment with overarching marketing goals.
• Collaborate with cross-functional teams, including design and product, to create cohesive marketing initiatives.
• Stay updated on social media trends, tools, and best practices to ensure Abridge remains a competitive leader.
• Develop and manage the social media budget, ensuring effective allocation of resources for maximum impact.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in social media marketing, with at least 2 years in a managerial role.
• Strong understanding of social media platforms and best practices in content marketing.
• Proven track record of developing successful social media strategies and managing campaigns that increase brand engagement.
• Exceptional communication and leadership skills, with the ability to inspire and motivate a team.
• Analytical mindset with experience using social media analytics tools to measure and report on performance.

Technologies & Tools

The Senior Marketing Manager, Social Media will utilize various technologies and tools to optimize social media efforts. This includes platforms such as Hootsuite and Buffer for scheduling and managing posts, Google Analytics for tracking metrics and key performance indicators, and Adobe Creative Suite for content design and editing. Familiarity with CRM systems like HubSpot and social media advertising tools such as Facebook Ads Manager will also be essential for executing strategic campaigns.

Ideal Candidates

Ideal candidates for this position will demonstrate a blend of creativity, analytical skills, and leadership prowess. They should possess a passion for storytelling, a deep understanding of social media dynamics, and an ability to adapt to the ever-evolving digital landscape. Success in this role will come from being results-driven, innovative, and collaborative, with a commitment to building meaningful connections with Abridge’s audience.