Senior Marketing Manager, US Commercial Marketing

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Written by AI from the job title and company, not by PROCEPT BioRobotics, so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Manager for US Commercial Marketing at PROCEPT BioRobotics will be responsible for leading the marketing strategies and initiatives that drive growth and enhance market presence within the United States. This includes developing comprehensive marketing plans, conducting market research to identify trends and opportunities, implementing campaigns to promote our innovative products, and collaborating cross-functionally with sales, product development, and regulatory teams. The successful candidate will be instrumental in shaping the strategic direction of the marketing function, ensuring alignment with overall business objectives, and driving successful product launches and market penetration efforts.

Job Responsibilities

• Develop and execute comprehensive marketing plans that align with company goals and objectives.
• Analyze market trends and customer insights to identify new opportunities and refine existing strategies.
• Manage the development and execution of innovative marketing campaigns to enhance product awareness and drive sales growth.
• Collaborate with cross-functional teams, including sales, R&D, and regulatory, to ensure successful product launches and market strategies.
• Monitor and evaluate marketing performance metrics, providing insights and adjustments as necessary to optimize efficiency and effectiveness.
• Lead and mentor marketing team members, fostering professional growth and development within the team.
• Manage the marketing budget, ensuring appropriate allocation of resources to achieve strategic objectives.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing within the medical device or biotechnology industries.
• Proven track record of developing and executing successful marketing strategies and campaigns.
• Strong analytical skills and proficiency in data-driven decision-making.
• Excellent written and verbal communication skills, with the ability to craft compelling marketing messages.
• Experience in budget management and resource allocation.
• Proficient in digital marketing techniques and tools, including social media and SEO strategies.

Technologies & Tools

The Senior Marketing Manager will utilize various marketing technologies and tools to enhance productivity and analytics. These may include Customer Relationship Management (CRM) software such as Salesforce, marketing automation platforms like HubSpot, and data analysis tools such as Google Analytics and Excel for reporting and performance tracking. Familiarity with graphic design software (e.g., Adobe Creative Suite) may also be advantageous for developing marketing materials.

Ideal Candidates

The ideal candidate for the Senior Marketing Manager position possesses strong leadership qualities and a strategic mindset. They should display excellent interpersonal skills, allowing them to build collaborative relationships across different departments and levels of the organization. A results-oriented individual who thrives in a fast-paced environment and has a passion for innovation will be a great fit. Strong organizational skills, attention to detail, and the ability to handle multiple projects simultaneously are essential attributes that will enable success in this role.