Senior Marketing Manger, Demand Generation

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Job Overview

The Senior Marketing Manager, Demand Generation at Abridge will be instrumental in developing and executing strategies to drive customer acquisition and revenue growth. This role will focus on creating integrated marketing campaigns that engage prospective customers, enhance brand visibility, and optimize the customer journey. The Senior Marketing Manager will collaborate closely with sales, product, and customer success teams to ensure alignment and drive initiatives that result in measurable business outcomes.

Job Responsibilities

• Develop and implement comprehensive demand generation strategies to increase awareness and drive leads through various marketing channels.
• Oversee the execution of multi-channel marketing campaigns including email, social media, content marketing, and paid advertising.
• Analyze and report on campaign performance metrics and key performance indicators (KPIs) to adjust strategies and tactics as necessary.
• Collaborate with the sales team to create targeted lead generation plans that support pipeline objectives and revenue goals.
• Conduct market research and competitive analysis to identify trends and opportunities for growth.
• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum return on investment.
• Lead a talented team of marketing professionals, providing mentorship and fostering a culture of creativity and accountability.
• Work closely with product teams to ensure proper positioning and messaging in alignment with market needs.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree is a plus.
• Minimum of 5 years of experience in marketing with a focus on demand generation or lead generation roles.
• Proven experience in managing successful marketing campaigns and understanding of marketing automation tools.
• Strong analytical skills with the ability to interpret data and analytics to drive strategic decisions.
• Excellent communication and interpersonal skills, capable of collaborating across departments.
• Experience with budget management and resource allocation in marketing initiatives.
• Proficiency in digital marketing tools, CRM platforms, and content management systems.

Technologies & Tools

The Senior Marketing Manager will utilize a variety of technologies and tools to accomplish marketing objectives. This includes marketing automation platforms (such as HubSpot or Marketo), customer relationship management (CRM) systems (e.g., Salesforce), analytics tools (like Google Analytics), and content management systems (CMS) to streamline processes and gather insights. Proficiency in project management tools will also be beneficial for tracking and managing team tasks and deadlines.

Ideal Candidates

The ideal candidate for the Senior Marketing Manager, Demand Generation position at Abridge is a strategic thinker with a data-driven mindset and a track record of successful marketing initiatives. They possess exceptional leadership skills and are comfortable in a fast-paced, collaborative environment. A passion for innovation and a continuous improvement approach will be key to driving effective demand generation strategies. Ideal candidates are resilient, adaptable, and demonstrate a proactive attitude toward problem-solving while being dedicated to achieving measurable results.