Senior Marketing Operations Manager (remote eligible)

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Written by AI from the job title and company, not by Smartsheet, so some details may not match this job. The employer's own page has the real description.

Job Overview

The Senior Marketing Operations Manager at Smartsheet will play a pivotal role in enhancing the efficiency and effectiveness of the marketing team through strategic implementation and management of marketing technologies and processes. This position involves overseeing the marketing automation systems, executing data-driven marketing strategies, and collaborating closely with cross-functional teams to optimize customer journeys and provide valuable insights that drive revenue growth and enhance marketing performance.

Job Responsibilities

• Manage and optimize the marketing automation platform, ensuring effective campaign execution and reporting.
• Collaborate with the marketing team to develop data-driven marketing strategies that enhance customer acquisition and retention.
• Analyze marketing performance metrics and provide actionable insights to improve campaign effectiveness.
• Establish and maintain best practices for marketing data management and segmentation.
• Facilitate cross-departmental collaboration to ensure a cohesive customer experience throughout all marketing channels.
• Leverage marketing technologies to improve workflows and automate marketing tasks efficiently.
• Train and mentor team members on tools and technologies to enhance marketing operations capabilities.
• Participate in the budgeting process while ensuring marketing initiatives align with strategic business objectives.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
• Minimum of 5 years of experience in marketing operations, preferably in a technology-driven environment.
• Proven experience with marketing automation platforms (e.g., Marketo, HubSpot, or similar).
• Strong analytical skills, with proficiency in leveraging data analytics tools to drive marketing decisions.
• Excellent project management skills, with the ability to handle multiple projects simultaneously.
• Strong verbal and written communication skills, with the ability to present data-driven insights effectively.
• Understanding of digital marketing strategies, SEO, and lead generation tactics is a plus.

Technologies & Tools

The Senior Marketing Operations Manager will utilize a range of technologies and tools to support marketing initiatives, including but not limited to marketing automation platforms (such as Marketo or HubSpot), customer relationship management (CRM) systems (like Salesforce), data analytics tools (including Google Analytics), and project management software (such as Asana or Trello). Proficiency in these platforms is essential for driving operational success.

Ideal Candidates

The ideal candidate for this position is a strategic thinker with a passion for marketing and operations. They should possess strong leadership qualities, a proactive approach to problem-solving, and the ability to work collaboratively across various teams. Excellent communication skills and a results-oriented mindset are crucial for success in this role, along with a continuous desire for learning and adapting to new technologies and industry trends.