Senior Marketing Strategy Manager- Supply

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Job Overview

The Senior Marketing Strategy Manager - Supply at ThredUp will play a pivotal role in shaping and executing comprehensive marketing strategies to enhance the supply side of the business. This position demands a strategic thinker with a robust analytics background who can harness market data and consumer insights to drive effective marketing initiatives. The successful candidate will lead cross-functional collaboration efforts, maximizing the effectiveness of campaigns, optimizing processes, and ultimately fostering growth in supply engagement and performance.

Job Responsibilities

• Develop and implement marketing strategies focused on increasing supply acquisition and retention through targeted campaigns.
• Conduct market research and competitor analysis to identify trends and opportunities within the supply landscape.
• Collaborate with product, design, and analytics teams to create cohesive marketing messages that align with company objectives.
• Utilize data analytics and performance metrics to monitor campaign effectiveness and make data-driven adjustments.
• Oversee the execution of multi-channel marketing initiatives, including email, social media, and paid advertising.
• Lead cross-departmental meetings to ensure alignment and coherence in strategy execution across various teams.
• Manage relationships with external partners and vendors to foster collaboration and optimize marketing efforts.
• Prepare presentations and reports for stakeholders to communicate progress and insights effectively.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
• Minimum of 5 years of experience in marketing strategy, preferably within the e-commerce or supply chain sectors.
• Strong analytical skills with proficiency in data analysis tools and software.
• Demonstrated expertise in developing and delivering successful marketing campaigns.
• Excellent communication and interpersonal skills, with the ability to lead and motivate cross-functional teams.
• Detail-oriented, with exceptional project management and organizational skills.
• Ability to adapt to a fast-paced environment and manage multiple projects simultaneously.

Technologies & Tools

The Senior Marketing Strategy Manager will leverage a variety of technologies and tools to drive marketing strategies effectively. This includes Google Analytics for data analysis, CRM systems for customer relationship management, and marketing automation platforms to streamline campaigns. Proficiency in tools such as Tableau for data visualization, along with familiarity with social media platforms and advertising management tools (e.g., Facebook Ads, Google Ads), is essential for success in this role.

Ideal Candidates

The ideal candidate for the Senior Marketing Strategy Manager - Supply position at ThredUp is a proactive and analytical professional who possesses a deep understanding of marketing principles and strategic thinking. They should demonstrate exceptional problem-solving abilities, creativity in marketing initiatives, and a passion for sustainability and e-commerce. A collaborative mindset and the ability to build strong relationships across teams and with external partners will be crucial for driving the company’s supply growth objectives. Additionally, candidates should exhibit resilience and adaptability in a dynamic environment, ensuring the marketing function is aligned with the company’s mission and vision.