Senior Marketing Technology Manager (Remote Considered)

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Written by AI from the job title and company, not by onXmaps, Inc., so some details may not match this job. The employer's own page has the real description.

Overview

The Senior Marketing Technology Manager at onXmaps, Inc. will oversee the integration and optimization of advanced marketing technologies to enhance customer engagement and drive company growth. This role requires a strategic mindset, enabling the development and execution of initiatives that leverage data and technology to improve marketing performance. The successful candidate will collaborate closely with cross-functional teams to ensure seamless technology implementation and utilize insights to inform marketing strategies.

Job Responsibilities

• Lead the selection, implementation, and optimization of marketing technology platforms and tools.
• Analyze and interpret data to yield actionable insights that inform marketing strategies.
• Develop and manage marketing automation workflows to enhance customer engagement.
• Collaborate with IT and other departments to ensure systems integration and data consistency.
• Stay updated on the latest marketing technology trends to identify opportunities for the company.
• Provide training and support to marketing team members on the use of technology tools.
• Monitor performance metrics and prepare reports to measure the effectiveness of marketing technologies.

Qualifications

• Bachelor's degree in Marketing, Information Technology, or a related field; Master's degree preferred.
• Minimum of 5 years of experience in a marketing technology or related role.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce).
• Strong analytical skills, with proficiency in data analysis tools (e.g., Google Analytics, Tableau).
• Experience with email marketing, lead generation, and conversion optimization strategies.
• Excellent communication and project management skills.
• Knowledge of SEO, PPC, and digital marketing best practices is highly desirable.

Technologies & Tools

The Senior Marketing Technology Manager will engage with a variety of advanced technologies and tools including Marketing Automation Software (HubSpot, Marketo), Customer Relationship Management Systems (Salesforce), Google Analytics, and data visualization tools (Tableau). Familiarity with SQL, APIs, and web analytics tools is also essential for deriving insights and ensuring seamless platform integration.

Ideal Candidates

Ideal candidates for this position will possess a blend of analytical thinking and creative problem-solving skills, enabling them to thrive in a fast-paced environment. They should demonstrate a strong ability to communicate complex technical concepts to non-technical team members and exhibit leadership qualities that inspire collaboration. A passion for marketing technology and a desire to continuously learn and adapt to new tools and strategies will further distinguish successful applicants.