Senior Marketing Technology Manager

Senior Marketing Technology Manager

Location: Milwaukee, Wisconsin, United States (Onsite)

Industry: Financial Services

Work Setting: Onsite

Are you passionate about leveraging innovative marketing technology to create impactful digital experiences and drive business growth?

We are seeking an experienced Senior Marketing Technology Manager to lead the strategy, optimization, and evolution of a modern marketing technology ecosystem. In this role, you will partner with cross-functional teams to enhance digital marketing capabilities, support social media and engagement platforms, identify new technology opportunities, and ensure marketing tools align with business objectives. You will serve as a trusted advisor, connecting marketing, product, technology, and business stakeholders to deliver scalable solutions that improve customer engagement and operational effectiveness.

Key Responsibilities

• Lead the management, optimization, and continuous improvement of marketing technology platforms and related digital tools.
• Develop and maintain a strategic roadmap for marketing technology initiatives, enhancements, and future capabilities.
• Gather business and technical requirements and translate them into actionable solutions for implementation teams.
• Create user stories, define testing criteria, and coordinate user acceptance testing activities.
• Build strong relationships with internal stakeholders and external technology partners to maximize platform adoption and business value.
• Assess, recommend, and optimize marketing technology solutions that support customer engagement and marketing performance.
• Collaborate with marketing, product, and technology teams to align tools, systems, and processes with organizational goals.
• Evaluate technology ecosystems to identify opportunities, redundancies, and process improvements.
• Stay current on emerging technology trends, digital marketing innovations, and industry best practices.
• Develop business use cases and identify opportunities to improve operational efficiency, user adoption, and customer experiences.
• Partner with internal governance, compliance, privacy, and technology teams to ensure solutions meet organizational standards.
• Track platform utilization, measure effectiveness, and provide recommendations for continuous improvement.

Qualifications

• Bachelor’s degree in Business, Marketing, Technology, or a related field.
• Minimum 6 years of experience supporting, managing, or implementing marketing technology solutions.
• Strong understanding of digital marketing, customer engagement strategies, and online customer experiences.
• Knowledge of web technologies, mobile platforms, and evolving digital ecosystems.
• Experience with marketing automation, social media management tools, analytics platforms, event management systems, CRM solutions, or website technologies is highly preferred.
• Familiarity with web technologies such as HTML, JavaScript, CSS, and digital analytics tools is an advantage.
• Excellent communication skills with the ability to engage both technical and non-technical audiences.
• Strong organizational and project management skills with the ability to manage multiple priorities effectively.
• Exceptional analytical, problem-solving, and decision-making capabilities.
• High attention to detail and commitment to delivering quality outcomes.