Senior Media Manager

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Written by AI from the job title and company, not by Avid Demand, so some details may not match this job. The employer's own page has the real description.

Overview

Avid Demand is seeking a dynamic and experienced Senior Media Manager who will be responsible for overseeing the planning, execution, and analysis of media campaigns across multiple platforms. This role entails collaborating with cross-functional teams to develop integrated marketing strategies, manage vendor relationships, and optimize media expenditures. The Senior Media Manager will also focus on driving brand awareness and engagement through data-driven insights and innovative media solutions.

Job Responsibilities

• Develop and implement comprehensive media strategies aligned with marketing goals.
• Analyze media performance metrics and adjust campaigns accordingly to maximize ROI.
• Manage relationships with media vendors, negotiating contracts and securing optimal placement.
• Collaborate with creative teams to ensure cohesive brand messaging across all platforms.
• Conduct market research to identify trends and opportunities in the media landscape.
• Prepare and present media plans and performance reports to stakeholders.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in media planning and management, preferably in a senior role.
• Strong analytical skills with a proven track record in data analysis and campaign performance optimization.
• Excellent communication and presentation skills, both written and oral.
• Proficiency in media planning software and tools, along with Microsoft Office Suite.
• Demonstrated ability to manage multiple projects and deadlines in a fast-paced environment.

Technologies & Tools

The Senior Media Manager will leverage various technologies and tools to execute media campaigns effectively. Proficiency in media planning platforms such as Nielsen, ComScore, or similar analytics tools is essential. Familiarity with digital marketing technologies, including programmatic advertising and social media management tools, will also be beneficial. Knowledge of customer relationship management (CRM) software and data visualization tools is a plus for optimizing campaign performance.

Ideal Candidates

Ideal candidates for the Senior Media Manager position possess a blend of strategic thinking and creative problem-solving skills. They should demonstrate a passion for media and marketing trends, coupled with an aptitude for analytics and data-driven decision-making. Strong leadership qualities, exceptional communication abilities, and a collaborative mindset are essential, as the role requires working closely with various teams and stakeholders. Candidates should also exhibit a proactive approach to challenges and a commitment to continuous learning and professional development.