Senior Media Manager

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Job Overview

The Senior Media Manager at Flywheel will be responsible for overseeing the development and implementation of comprehensive media strategies. This role will focus on enhancing our media outreach and engagement through various channels, ensuring that all media initiatives align with Flywheel's overarching communication goals. The Senior Media Manager will collaborate closely with cross-functional teams to bolster brand visibility, drive audience engagement, and foster positive relationships with key media stakeholders. In addition, this position will entail analyzing media performance and adjusting strategies as necessary to optimize reach and impact.

Job Responsibilities

• Develop and execute innovative media strategies to promote Flywheel's brand and services.
• Manage media relations, including building and maintaining strong relationships with journalists, influencers, and media outlets.
• Craft compelling press releases, media kits, and promotional materials tailored to target audiences.
• Monitor and analyze media coverage and trends to inform future communication strategies.
• Lead crisis communication strategies and manage media inquiries during crisis situations.
• Coordinate with marketing and communications teams to ensure a cohesive brand message across all platforms.
• Guide and mentor junior media team members in best practices and professional development.
• Prepare regular reports on media activity and campaign results for leadership review.

Qualifications

• Bachelor’s degree in Communications, Public Relations, Journalism, or a related field.
• Minimum of 5 years of experience in media relations, public relations, or related fields.
• Demonstrable experience developing effective media strategies and managing high-profile media campaigns.
• Exceptional written and verbal communication skills, with a keen eye for detail.
• Strong understanding of media analytics and measurement tools to assess media performance.
• Ability to work collaboratively in a team-oriented environment while also being self-motivated.
• Proficiency in media monitoring and social media management tools.

Technologies & Tools

The Senior Media Manager will utilize various technologies and tools to enhance media efforts, including but not limited to media monitoring software (such as Cision or Meltwater), social media management platforms (like Hootsuite or Sprout Social), and analytics tools (such as Google Analytics). Familiarity with design software, such as Adobe Creative Suite, will also be beneficial for creating visual media content.

Ideal Candidates

The ideal candidate for the Senior Media Manager position at Flywheel will possess strong leadership qualities and a proactive mindset. They should be innovative thinkers with a passion for storytelling and building brand reputation. Effective time management skills with the ability to juggle multiple projects, alongside adaptability to fast-paced environments, are essential. Additionally, the candidate should be a team player who embodies Flywheel’s values and culture, prioritizing collaboration and positivity in all interactions.