Senior Media Manager

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Job Overview

The Senior Media Manager at Flywheel will play a pivotal role in shaping and executing our media strategy across various platforms. This position entails overseeing media planning, buying, and performance analysis to enhance brand visibility and engagement. The ideal candidate will leverage their extensive knowledge of media trends and consumer behavior to develop data-driven campaigns that meet our organizational goals while collaborating with cross-functional teams to ensure alignment with our overall marketing objectives.

Job Responsibilities

• Develop and implement comprehensive media strategies that align with Flywheel's marketing goals.
• Oversee media planning and buying across various channels, including digital, print, and broadcast.
• Monitor, analyze, and report on media campaign performance, providing actionable insights for optimization.
• Collaborate with creative teams to ensure coherent messaging and branding across all media platforms.
• Manage relationships with media vendors and negotiate contracts to maximize advertising investments.
• Stay abreast of industry trends and emerging media technologies to continually refine strategies.
• Lead and mentor a team of media specialists, fostering a culture of creativity and innovation.
• Coordinate budget management for media expenditures and ensure cost-effectiveness in campaigns.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field; Master’s degree preferred.
• A minimum of 5 years of experience in media management or a similar role.
• Proven track record in developing and executing successful multi-channel media campaigns.
• Strong analytical skills with experience in data analysis and performance metrics.
• Excellent negotiation skills and experience managing vendor relationships.
• Proficient in media planning tools and analytics platforms.
• Exceptional communication and leadership abilities, with a focus on team collaboration.

Technologies & Tools

The Senior Media Manager will utilize a variety of technologies and tools to enhance media planning and analysis. Proficiency in platforms such as Google Ads, Facebook Business Manager, and programmatic advertising tools is essential. Additionally, experience with data analytics software (e.g., Google Analytics, Tableau) will be crucial in evaluating campaign performance and driving strategic decisions. Familiarity with CRM and marketing software (e.g., HubSpot, Salesforce) will also be beneficial in ensuring cohesive marketing strategies.

Ideal Candidates

The ideal candidate for the Senior Media Manager position will possess a blend of creativity and analytical thinking, enabling them to devise impactful media strategies while effectively interpreting data. They should exhibit strong leadership qualities, demonstrating the ability to inspire and guide their team toward achieving ambitious goals. A passion for media and marketing, along with an innovative mindset and the adaptability to changing market dynamics, are essential characteristics that will contribute to success in this role. The candidate should also have a robust understanding of audience engagement and brand messaging, reflecting a commitment to elevating Flywheel's presence in the market.