Senior Media Manager

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Overview

The Senior Media Manager at Lack + Daily Marketing Recruiting Experts will play a pivotal role in developing and executing innovative media strategies that align with our clients' marketing objectives. This individual will be responsible for overseeing media planning and buying across multiple platforms, ensuring that campaigns achieve optimal reach and effectiveness. The Senior Media Manager will work closely with cross-functional teams to analyze performance metrics, refine strategies based on data insights, and drive continuous improvement initiatives within the media landscape.

Job Responsibilities

• Develop and implement comprehensive media strategies tailored to client needs and target audiences.
• Manage media planning, buying, and analytics across digital, print, and broadcast channels.
• Coordinate with creative teams to ensure alignment of media strategies with overall campaign goals.
• Analyze campaign performance and optimize strategies based on data insights and market trends.
• Oversee budget allocation and ensure cost-effective media spending.
• Maintain relationships with media vendors and industry stakeholders to leverage negotiation and partnership opportunities.
• Prepare and present detailed reports and recommendations to clients and internal stakeholders.
• Stay current on emerging media technologies and trends to continuously enhance our service offerings.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field; a Master’s degree is preferred.
• Minimum of 5 years of experience in media planning and management, preferably in a marketing agency environment.
• Strong analytical skills with a proven ability to assess campaign performance metrics.
• Exceptional communication and presentation skills, both verbal and written.
• In-depth knowledge of media buying tools and platforms, as well as advertising technology.
• Proficiency in data analysis software and media measurement tools.
• Ability to manage multiple projects in a fast-paced environment while meeting tight deadlines.

Technologies & Tools

The Senior Media Manager will utilize a variety of technologies and tools to optimize media strategies and manage campaigns effectively. Proficiency in tools such as Google Analytics, Tableau, and various programmatic advertising platforms is essential. Additionally, familiarity with social media advertising tools, CRM software, and media planning software like MediaOcean or Adstream will be invaluable for this role.

Ideal Candidates

The ideal candidate for the Senior Media Manager position possesses a strategic mindset and a passion for discovering innovative solutions in the media landscape. Strong interpersonal skills are crucial for fostering collaborative relationships with clients and team members alike. Candidates should also demonstrate a proactive approach to challenges, with a commitment to continuous learning and adapting in the ever-evolving media environment. A successful Senior Media Manager will be detail-oriented, able to thrive under pressure, and possess a firm understanding of current marketing trends and consumer behavior.